COURSE UNIT TITLE

: SOCIOLOGY OF CONSUMPTION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SOC 5019 SOCIOLOGY OF CONSUMPTION ELECTIVE 3 0 0 7

Offered By

Sociology

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR NILÜFER ÖZCAN

Offered to

Sociology

Course Objective

In this lecture, the student will be able to explain the concept of consumption and all the meanings gained in a society that has the integrity of social based relations.
Will comprehend and express the opinions of classical thinkers such as Weber, Simmel, Veblen and modern / postmodern thinkers about Bourdieu and Baudrillard on the subject of consumption.
The social and cultural characteristics of the social consumption process, consumer society and consumer culture, leisure activities, shopping relations and places, consumption and alienation, fashion, brand addiction, media and propaganda, advertising will evaluate and interpret.

Learning Outcomes of the Course Unit

1   As a social reality, the issue of consumption can be viewed with a sociology perspective by distinguishing between consumption and consumption relations in social life.
2   As a social problem, by seeing consumption and the relationships it generates, it will gain the ability to analyze sociologically.
3   He will comprehend and express the opinions of classical thinkers such as Marx, Weber, Simmel, Veblen and modern / postmodern thinkers on the subject of consumption as Marcuse, Bourdieu, Baudrillard.
4   He / she will obtain the method of sociological evaluation of current consumption problems with his sociological knowledge and will be able to internalize the concepts of consumption culture.
5   As a social problem, it will develop research projects, perspectives, concepts and gain scientific competence, which will understand, explain and base its consumption and relationships from a scientific perspective.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Consumption and its meanings
2 Weber
3 Simmel
4 Mills
5 Bourdieu
6 Boudrilard
7 Socio-cultural characteristics of the consumption process
8 Consumption and consumption culture
9 Shopping and space
10 Consumption and alienation
11 Media and Propoganda
12 Fashion
13 Brand addiction
14 Advertising and marketing
15 Leisure activities and consumptions
16 General evaluation and discussion

Recomended or Required Reading

Main source:: BOCOCK, Robert. (1999) Tüketim, Ankara, Dost Kitabev
Supplementary Sources: BAUDRILLARD, Jean. (1997) Tüketim Toplumu, Istanbul, Ayrıntı Yayınları.
CORRIGAN, Peter. (1997) The Sociology of Consumption, London, Sega Publication.
FEATHERSTONE, Mike. (1996) Postmodernizm ve Tüketim Kültürü, (Çev: Mehmet Küçük), Istanbul, Ayrıntı Yayınları.
FIRAT, Fuat. (1998) Consuming People, Consumer Research and Policy Series, Routledge.
ODABAŞI, Yavuz. (1999) Tüketim Kültürü: Yetinen Toplumun Tüketim Toplumuna Dönüşümü, Istanbul, Sistem Yayıncılık

Planned Learning Activities and Teaching Methods

Lecture, the student researches the subject, prepares a special research paper and presents it as a controversial presentation with active participation.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.50 + FIN* 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST* 0.50


Further Notes About Assessment Methods

None

Assessment Criteria


Expression
Homework and presentation.
The student conducts two researches on the subject
Turning these researches into an assignment
Making a presentation and controversial participation

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

nilufer.ozcandemir@deu.edu.tr

Office Hours

Wednesday 11.30- 12.30

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 8 96
Preparing assignments 2 6 12
Reading 10 3 30
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 176

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.145
LO.2434
LO.3445
LO.4445
LO.55

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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