COURSE UNIT TITLE

: SOCIAL MEDIA ANALYSIS AND MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
YBS 4033 SOCIAL MEDIA ANALYSIS AND MANAGEMENT ELECTIVE 2 2 0 4

Offered By

Management Information Systems

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR VAHAP TECIM

Offered to

Management Information Systems

Course Objective

The purpose of this course is to make students knowlegeable about how to use social media tools by businesses,the methods of studies over social media,analyzing and reporting of activities.

Learning Outcomes of the Course Unit

1   Explaining processes in social media
2   Using performance metrics in the study through the social media(campaing,advertisements etc.)
3   Presenting reports to firms using social media.
4   Having knowledge about managing social media tools.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Development of Social Media
2 Consumer Behaviors in Social Media
3 Creating Content in Social Media
4 Social Media Marketing and Feedbacks
5 Steps to Follow in evaluation of Social Media
6 Statistical Methods used in Social Media
7 Statistical Methods used in Social Media
8 Search Engine Optimization I
9 Search Engine Optimization II
10 Platforms that can be used in Evaluation and Analysis
11 Reporting of Social Media Analysis
12 Legal Aspects of Social Media and Ethic
13 Examples of Analysis Studies of Businesses
14 Examples of Analysis Studies of Businesses

Recomended or Required Reading

Main reference:Blanchard,O.(2011).Social Media ROI:Managing and Measuring Social Media Efforts in Your Organization,Pearson Education.
Subsidiary References:KIRIK,A.M & BÜYÜKASLAN, A. (2013), Sosyal Medya Araştırmaları 1, Çizgi Yayınevi.
Kara, T. & Özgen, E. (2012). Sosyal Medya/Akademi,Beta Yayınları.
Poynter,R. (2012) Internet ve Sosyal Medya Araştırmaları El Kitabı, Optimist Yayım Dağıtım

Planned Learning Activities and Teaching Methods

Activities are given in detail in the 'Assessment Methods' and 'Workload Calculation' sections.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 MTEG MIDTERM GRADE MTEG * 1
3 FIN FINAL EXAM
4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60


Further Notes About Assessment Methods

Success of students will be evaluated according to mid-term and final exam.

Assessment Criteria

Activities are given in detail in the 'Assessment Methods' and 'Workload Calculation' sections.

Language of Instruction

Turkish

Course Policies and Rules

The rules applied by the department is valid.

Contact Details for the Lecturer(s)

will be announced.

Office Hours

It will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 7 7
Preparation for final exam 1 7 7
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.155555555
LO.25555555
LO.3555555555
LO.455555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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