Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
DDT 8050	STRATEGIC MANAGEMENT IN MARINE TOURISM BUSINESSES	ELECTIVE	3	0	0	5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR DIDEM ÖZER ÇAYLAN

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

Having a strategic background about marine tourism management

Learning Outcomes of the Course Unit

1	Having a strategic background on the meaning of the basic marine tourism management information.
2	Offering strategic solutions for different business problems experiencing in marine tourism management.
3	Gaining knowledge to maintain marine tourism operations.
4	Applying basic business functions in marine tourism business.
5	Measuring the performances of marine tourism management and conducting comparative analysis.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Fundementals of strategic management; mission,vision
2	Fundementals of strategic management; strategy policy
3	Definition of strategic management, and historical evolution
4	Historical evolution of strategic management
5	Strategic management teories
6	Strategic Management in Marine Tourism Businesses and its purpose
7	Midterm exam
8	Main features of the strategic management of marine tourism
9	Marine tourism environment
10	Process of strategic management of marine tourism
11	Effect of organisational structure of marine tourism businesses on strategic planning,
12	Crisis management at marine tourism businesses,
13	Problem solving for different scenarios,
14	Presentation of termpapers

Recomended or Required Reading

Main references
-Atlay Işık, Derya (2010) Yat Turizminde Holistik Pazarlama ve Türkiye Için Farklılaştırma Stratejileri, Dokuz Eylül Üniversitesi Yayınları, Izmir.
-Paker, Serim (2011) Denizde sportif Faaliyetlere Yönelik Tüketici Davranışı Analizi. Dokuz Eylül Üniversitesi Yayınları, Izmir.
-Atlay Işık, D., Paker, S. ve Şengönül, G. (2013) Denizcilik Işletmeleri Yönetimi. 11. Bölüm: Deniz Turizmi. (Ed: Cerit, Deveci, ve Esmer) Beta Yayınları, Istanbul.
-DEU Marine Tourism Symposiums
-Papers of The International Congress on Coastal and Marine Tourism -CMT) congress and conferences
Strategy references:
-Koçel, Tamer (2014) Işletme Yöneticiliği. Beta Yayınları, Istanbul.
-Ülgen, Hayri ve Mirze, S. Kadri (2010) Işletmelerde Stratejik Yönetim. Beta Yayınları, Istanbul.
-Grant ve Jordan (2014) Stratejinin Temelleri (Foundations of Strategy). Çev: Gamze Sart. Nobel Akademi

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies.

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	STT	TERM WORK (SEMESTER)
3	FCGR	FINAL COURSE GRADE
4	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.20 + STT * 0.20 + FN* 0.60
5	RST	RESIT
6	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.20 + STT * 0.20 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assoc. Prof. Dr. Didem Özer Çaylan
Room no: MA-K3-9
Tel: + 90 232 301 88 94
E-mail: didem.ozer@deu.edu.tr

Office Hours

To be anounced

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	13	2	26
Preparations before/after weekly lectures	13	2	26
Preparation for midterm exam	1	20	20
Preparation for final exam	1	20	20
Preparing assignments	1	20	20
Midterm	1	2	2
Final	1	3	3
TOTAL WORKLOAD (hours)			117

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12
LO.1	4	4	4	4	4	3	5	4	4	4	4	4
LO.2	5	4	4	4	4	3	4	5	5	5	5	4
LO.3	5	5	5	5	4	4	4	4	5	5	4	5
LO.4	4	4	5	4	4	4	4	4	4	5	4	5
LO.5	4	4	5	4	4	4	3	4	4	5	5	4

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION