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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DDT 8036 MARINE TOURISM MARKETING ELECTIVE 3 0 0 5

Offered By

Marine Tourism Non-thesis (Distance Learning)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR ONUR AKDAŞ

Offered to

Marine Tourism Non-thesis (Distance Learning)

Course Objective

In this course marketing activities of marine tourism businesses and basic marketing concepts within the scope of marine tourism will be examined

Learning Outcomes of the Course Unit

1   Comprehending marketing and service marketing basic knowledge 2   Understanding marine tourism marketing 3   Scanning and analyzing marine tourism environment 4   Segmenting, targeting and positioning of marine tourism markets 5   Developing marketing strategies and managing marketing activities in marine tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to marketing, Definition and Concepts of Marketing. Changes in Marketing Thoughts. Types of Marketing 2 Services Marketing 3 Tourism Marketing and Introduction to Marine Tourism Marketing 4 Marketing Environemnet of Marine Tourism 5 Marine Tourism Marketing Planning. Marketing Research and Intelligence 6 Consumer Buying Behaviours in Marine Tourism 7 Segmentation, Targeting and Positioning in Marine Tourism Industry 8 Mid Term 9 Product/Service in Marine Tourism 10 Pricing in Marine Tourism 11 Marketing Communication and Promotion in Marine Tourism 12 Distribution in Marine Tourism 13 People, Physical Evidence and Processes in Marine Tourism 14 Organization, Implementation and Control in Marine Tourism Marketing

Recomended or Required Reading

1. Kozak, Nazmi, 2010. Turizm Pazarlaması, Detay Yayıncılık, Ankara 2. Öztürk, Ayşe Sevgi, 2012, Hizmet Pazarlaması, Ekin Kitabevi, Bursa. 3. Uygur, Selma Meydan, 2007. Turizm Pazarlaması, Nobel Yayın Dağıtım, Ankara

Planned Learning Activities and Teaching Methods

Lectures , Presentation, Homework

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FCGR FINAL COURSE GRADE 4 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + FN* 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.20 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. Dr. Durmuş Ali Deveci adeveci@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 2 26 Preparing presentations 1 15 15 Preparation for final exam 1 25 25 Preparation for midterm exam 1 20 20 Final 1 5 5 Midterm 1 5 5 TOTAL WORKLOAD (hours) 135

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 LO.1 4 5 5 5 4 5 5 5 4 5 5 5 LO.2 3 4 5 4 5 4 5 4 5 4 4 5 LO.3 5 5 5 5 5 5 4 4 4 5 4 5 LO.4 4 5 4 5 5 5 4 5 5 4 4 4 LO.5 5 5 5 5 5 4 5 5 4 4 4 5