COURSE UNIT TITLE

Offered By

ENTREPRENEURSHIP (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR PINAR ÖZKAN

Offered to

ENTREPRENEURSHIP (Non-Thesis-Evening)

Course Objective

This course is concerned with the development, evaluation, and implementation of marketing management in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques, and models. Specifically, the course seeks to develop the student s understanding of how the firm can get benefit by creating and delivering value to its customer, stakeholders and student s skills in applying the analytical concepts and tools of marketing to such decisions as segmentation, targeting, pricing, distribution and promotion. Analyzing best practices, tools and models to implement an effective marketing system are also covered to be able to understand marketing management in practice

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1- Principles of Marketing-Philip Kotler&Gary Armstrong
2- Marketing Management - Philip Kotler&Kevin Keller
3- Girişimcilik El Kitabı, KOSGEB, Ed: B.Zafer Erdoğan

Planned Learning Activities and Teaching Methods

Interactive classroom environment, case studies and presentations.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

pinar.ozkan@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes