COURSE UNIT TITLE

: STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TKY 7021 STRATEGIC MANAGEMENT COMPULSORY 2 0 0 6

Offered By

Quality Management (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖMÜR NECZAN ÖZMEN

Offered to

Quality Management (Non-Thesis-Evening)

Course Objective

1. Gaining basic knowledge about strategic management and policy deployment
2. Determining the location of quality management in strategic objectives of the organizations and to making consciousness of quality is an integral part of the strategy
3. Developing strategy and compatible quality policies and gaining knowledge and skills about how to carry out the plans and activities which are necessary for the implementation of these policies

Learning Outcomes of the Course Unit

1   To know the concepts of Strategic Planning and Strategic Management.
2   To be aware of the operations to be executed to develop strategies and policies.
3   To be aware of the integral position of the quality management in strategic management.
4   To know how to create and perform quality-related strategic objectives
5   To know the concepts of change management which are needed to be done to achieve quality objectives.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction, Programme design, Concepts of Organization and Strategy
2 Organization Models, Organization Theories, (Classical, Neo-Clasical, System, Contingency, Post-Modern-Learning Organization, Total Quality Management, Strategic Management, Growth, Downsizing, Outsourcing, Benchmarking)
3 Strategic Management Process, Strategic Management Thought, Strategic Management Theories
4 External Environment Analysis, Using Core Competencies in Competition, External Environment Analysis Tools, Situation Analysis Matrices
5 Organizational Resources Analysis, Internal Environment Analysis
6 Fundamental Strategies
7 MIDTERM
8 Corporate Strategies
9 Business Strategies, Competitive Strategies
10 Functional Strategies, International Strategies
11 Organization Structure-Strategic Management
12 Leadership- Strategic Management
13 Organizational Culture- Strategic Management
14 Innovation, Strategic Control
15 Final

Recomended or Required Reading

1-Oakland on Quality Management J.S. Oakland
2-Strategic Management Issues and Cases Paul Dobson Kenneth Starkey
Additional References: Literature of Strategic Management

Planned Learning Activities and Teaching Methods

1) Class lecturing, 2) Lectures on applications, 3) Presentation of case studies, 4)Discussion and analysis of case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

Average of the mid-term exam and the final exam must be 75 and more

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 4 56
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing assignments 1 20 20
Preparing presentations 1 20 20
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.153
LO.245433
LO.353
LO.445433
LO.524433

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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