COURSE UNIT TITLE

: DESTINATION MANAGEMENT IN MARINE TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIT 5011 DESTINATION MANAGEMENT IN MARINE TOURISM COMPULSORY 3 0 0 6

Offered By

Marine Tourism

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Marine Tourism

Course Objective

The course aims to adress issues like basic information about the destination management and marketing, examples from tourism market and shareholder management at destinations, strategic planning, destination management and management institutions and co-operations at destination management.

Learning Outcomes of the Course Unit

1   To examine the relations in destination system with classifying components of destination product package
2   To identify destination management and marketing concept and environment with determining the differences between similar implementations in other industries and develop strategic solution proposals for problems at implementation.
3   To make suggestions for problems encountered during tourism planning with doing resource analyze at destinations
4   To prepare strategic marketing plans for touristic destinations with evaluating current tourism marketing strategies.
5   To develop competitive strategies, and identify marketing strategies which is suitable for visitor wish, requirements and expectation with analyzing visitor specifications at touristic destinations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Touristic Product Package: Destination
2 Destination management organisations and other relevant actors
3 Resource analysis at touristic destinations
4 Strategic Planning Management at Touristic Destinations
5 Touristic Destination Customers: Visitors
6 Marketing Management at Touristic Destinations
7 Midterm
8 Presentations: Group (or individual) 1
9 Presentations: Group (or individual) 2
10 Presentations: Group (or individual) 3
11 Presentations: Group (or individual) 4
12 Presentations: Group (or individual)5
13 Presentations: Group (or individual) 6
14 Presentations: Group (or individual) 7

Recomended or Required Reading

National and international books, projects, articles and thesis should be used. The following sources can be example for books:
1. Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
2. Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando.

Planned Learning Activities and Teaching Methods

After the first 6 weeks lecture which will be given by responsible lecturer, learner will be given planning and marketing assignments for different destination examples and the assignments will be presented by learner

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 6 3 18
Case study 6 3 18
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparation for final exam 1 20 20
Preparing assignments 1 36 36
Preparing presentations 1 8 8
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.134443333211
LO.254443323211
LO.344553323211
LO.433342532211
LO.544452532211

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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