COURSE UNIT TITLE

: PUBLIC RELATIONS IN PHYSICAL EDUCATION AND SPORTS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
BGK 5029 PUBLIC RELATIONS IN PHYSICAL EDUCATION AND SPORTS ELECTIVE 2 0 0 3

Offered By

PHYSICAL EDUCATION AND SPORTS TEACHING

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞBAY INAN

Offered to

PHYSICAL EDUCATION AND SPORTS TEACHING

Course Objective

The aim of the public relations course is to understand the purpose of public relations, importance and characteristics of public relations, compare the differences between public relation, propaganda, advertising and marketing and sport implementations.

Learning Outcomes of the Course Unit

1   1. At the end of the course, students will be able to explain the concept of the public relations.
2   2. Students will be learn the importance and characteristics of public relations.
3   3. Studenst, will be able to compare the differences between public relation, propaganda, advertising and marketing.
4   4. Students will be learn the theories of public relations.
5   5. Students will be able to learn public relations implementations in sport

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 1. Definition of Public Relations
2 2. History of Public Relations
3 3. Characteristics of public relations.
4 4. Public Relations and Advertising
5 5. Public Relations and Propaganda
6 6. Public Relations and Lobbying
7 7. Public Relations and Marketing
8 8. Theories of Public Relations
9 9. Theories of Public Relations
10 10. Public Relations Campaign Design in Sport
11 11. Research, Planning and Implementation In Public Relations Campaigns in Sport
12 12. Assessment and Analysis In Public Relations Campaigns in Sport
13 13. Public Relations and Crisis Management in Sport
14 14. Public Relations and Ethics in Sport

Recomended or Required Reading

A.Okay ve A. Okay,Halkla Ilişkiler, Istanbul: Der F.B.Peltekoğlu, Halkla Ilişkiler Nedir , Istanbul: Beta

Planned Learning Activities and Teaching Methods

Presentation, discussion, implementation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Ara Sınav
2 FN Yarıyılsonu Sınavı
3 BNS BNS VZ * 0.40 + FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ * 0.40 + BUT * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Optional, if the instructor needs to add some explanation or further note, this column can be selected from the DEBIS menu.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Adres: Dokuz Eylül Üniversitesi Spor Bilimleri Fakültesi,
Dokuz Eylül Üniversitesi Sağlık Yerleşkesi 35340 Inciraltı/IZMIR
Ofis Telefonu: +90 232 412 97 28
Elektronik Posta: gamze.ungur@deu.edu.tr

Office Hours

Vary according to the individual schedule which arranges every term.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 83

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.1443
LO.234
LO.3444
LO.4444
LO.5434

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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