COURSE UNIT TITLE

: E-TRADE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MVU 4103 E-TRADE ELECTIVE 2 0 0 3

Offered By

ACCOUNTING AND TAX APPLICATIONS

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR DOCTOR RUKIYE ŞEBNEM YAŞAR

Offered to

ACCOUNTING AND TAX APPLICATIONS
ACCOUNTING AND TAX APPLICATIONS (Evening)

Course Objective

The aim of this course is teaching students the fundamental concepts, business models, technologies, and strategies of e-commerce to prepare them for successful business operations in the digital commerce environment.

Learning Outcomes of the Course Unit

1   Being able to map out legal planning of e-trade activities.
2   Being able to determine business segment and product range.
3   Being able to choose appropriate e-trade software programme.
4   Being able to make from business to consumer (B2C) transactions.
5   Being able to make from business to business (B2B) transactions.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Consumer rights and responsibilities on e-trade
2 Contract provisions and procedural provisions for e-trade
3 E-trade crimes and dispute resolution
4 Legal issues in online publishing
5 Legal issues in electronic communication and e-signature practice
6 Concept of trade, tools for e-trade
7 E-commerce Platforms
8 Mid-Term Exam
9 E-trade practices, data analysis techniques
10 E-trade practices
11 Definition of Web, Web programmes
12 Setting up e-trade Web programmes
13 Importance of website in sales activities of company products.
14 Business to consumer (B2C) and business to business (B2B) transactions
15 Trends and Future of E-commerce

Recomended or Required Reading

Textbook: Şule Özmen, E-Ticaret, 2013
E-commerce 2022: Business, Technology, Society" - Kenneth C. Laudon and Carol Guercio Traver

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Question-Answer
3. Research and individual learning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FN Final
3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Learning outcomes will be assessed by mid-term and final exams.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course. For other policies and rules please refer to related regulations of Dokuz Eylül University and The Council of Higher Education.

Contact Details for the Lecturer(s)

feyza.tekinbas@deu.edu.tr

Office Hours

Class day between 12:30-13:00 and 16:30-17:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 83

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.111
LO.211
LO.311
LO.411
LO.511

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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