COURSE UNIT TITLE

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BILGE AYKOL

Offered to

Business Administration (English)

Course Objective

The objective of the course is to provide students with an in-depth understanding of the critical issues and concepts that challenge today's marketing academics and managers in the global market place.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Please obtain the reading list from the instructor.

Planned Learning Activities and Teaching Methods

Discussion, assignment, presentation

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

(A) Grading of assignments

Each week, published review studies on international marketing will be analyzed. Each student will prepare a report summarizing in a table the articles assigned in columns of objectives, methodology, main findings, and contributions. Grading details are explained as follows:

(1) Summarize the objective and justification of each article (20 points).

(2) Summarize the methodology of each article in terms of sampling, data collection, and data analysis (20 points).

(3) Summarize the main findings of the study. (20 points).

(4) Critically discuss the contribution of the study to the literature. (40 points)

Each four aspect will be graded by using the following rubric:

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

(B) Final exam

Final exam will take the form of a review study in international marketing. Grading details are explained as follows.

(1) Introduction: Clearly indicate the study objectives, the gaps in the literature you intend to fill, and the importance of undertaking the particular review study. (15 points)
(2) Background: Provide the conceptual background of the study and summarize previous review studies on the subject. (15 points)
(3) Methodology: Clearly explain how you chose and collected the articles, as well as how you analyzed the data. (20 points)
(4) Findings: Report your findings in an organized way in clear subsections. (20 points)
(5) Conclusions and future research directions: Discuss study conclusions, compare your findings with previous review studies on the subject, identify problematic areas and gaps and set future research directions based on your findings. (30 points)

Each five aspect will be graded by using the following rubric:

This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

bilge.aykol@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes