COURSE UNIT TITLE

: RESEARCH METHODOLOGY II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DBA 6184 RESEARCH METHODOLOGY II ELECTIVE 3 0 0 6

Offered By

Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU ILTER

Offered to

Business Administration (English)

Course Objective

This course is designed as an introduction to qualitative research methods. The course will emphasize the realist case study research strategy for purposes of description, theory building, and theory-testing.

Learning Outcomes of the Course Unit

1   Be familiar with the spectrum of qualitative methods and techniques
2   Understand the elements of case study research design and know its appropriate evaluation criteria
3   Know about and practice using the tools developed to support qualitative research
4   Practice key qualitative research skills including: research design, interviewing, data management,coding, advanced analysis techniques, and writing up qualitative research
5   Evaluate published qualitative studies according to relevant evaluation

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the course
2 Introduction to the course Introduction: Qualitative versus quantitative research Malhotra CH:5 pp.168-173 Yıldırım ve Şimşek B:2 s:13-28 Berg CH:1
3 Designing qualitative research Yıldırım ve Şimşek B:3 s:49-85 Berg CH:2
4 Interviewing Malhotra CH:5 pp.185-188 Yıldırım ve Şimşek B:4 s:91-112 Berg CH:4 Gegez: B.3 ss:58-60 Nakip B:2, s.74-75
5 Focus group interviewing Malhotra CH:5 pp.173-184 Berg CH:5 Gegez: B.3 ss:52-57 Nakip B:2, s.69-73
6 Projective techniques Malhotra CH:5 pp.189-195 Gegez: B.3 ss:61-68 Nakip B:2, s.76-80
7 Review andMidterm
8 Projective techniques Malhotra CH:6 pp.230-238 Yıldırım ve Şimşek B:8 s:189-206 Gegez: B.7 ss:151-172 Nakip B:2, s.80-85
9 Case studies Berg CH:10 Yıldırım ve Şimşek B:5 s:124-138
10 Analysis and interpretation of qualitative data Malhotra CH:5 pp.196-197 Yıldırım ve Şimşek B:7 s:155-185 Yıldırım ve Şimşek B:9 s:207-236
11 Documentary and content analysis Berg CH:11 Yıldırım ve Şimşek B:6 s:139-154 Bilgin: Whole Book
12 Review and Discussion
13 Review and Discussion
14 Review and Discussion

Recomended or Required Reading

Malhotra, N.K. (2010). Marketing Research: An Applied Orientation. 6th ed. Pearson: New Jersey.
Berg, B. (2001), Qualitative Research Methods for the Social Sciences, Pearson, USA
Yıldırım, A. & Şimşek, H. (2003). Sosyal Bilimlerde Nitel Araştırnma Yöntemleri. Seçkin: Ankara.
Gegez, E. (2007). Pazarlama Araştırmaları. 2. Basım. Beta: Istanbul.
Nakip, M. (2003). Pazarlama Araştırmaları: Teknikler ve SPSS Destekli Uygulamalar. Seçkin: Istanbul.
Bilgin, N. (2006). Sosyal Bilimlerde Içerik Analizi: Teknikler ve Örnek Çalışmalar. Siyasal Kitabevi: Ankara.

Planned Learning Activities and Teaching Methods

1. Weekly Lectures
2. Weekly Readings & Assignments
3. Article discussion and presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

1. MIDTERM EXAM: Midterm exam will be based on essays and discussions, which evaluate understanding, synthesis and evaluation of the lecture material and articles discussed in the class.
2. TERM PROJECT: According to the reading list that will be provided by the instructor, students are expected to read the related articles for each week before coming to the class. They are expected to prepare a written report and contribute to class discussions related to the articles.
3. FINAL EXAM: Students will be assessed on their knowledge of concepts through essay type questions.

(A) Grading of Term Project

1) Professional Presentation: During your presentation, it is expected to make a professional presentation (maintain eye contact, do not read, organize slide structure, and have comprehensive knowledge of the subject) (50 points).

2) Literature Review: Use at least 2 reference books and 10 articles and related internet sites (50 points).

Each aspects will be graded by using the following rubric:
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action..

Contact Details for the Lecturer(s)

Prof. Dr. Burcu Ilter
burcu.ilter@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 3 39
Project Preparation 1 48 48
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5
LO.154
LO.2554
LO.355
LO.455554
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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