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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ODS 2015 MARKETING IN HEALTHCARE ORGANIZATIONS ELECTIVE 2 0 0 3

Offered By

Audiometry

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

OSMAN LEVENT AKAY

Offered to

Audiometry

Course Objective

This course aims to give information about marketing strategies that seem in health institutions. Also, health marketing mix will be held according to theoretical and practical data.

Learning Outcomes of the Course Unit

1   Knowing problems that appears during marketing mix implementation in health institutions. 2   Understanding benefits of health marketing for health institutions 3   Learning strategic marketing management and marketing strategies. 4   Knowing responsive organisation behavior and actions 5   Knowing how to settle with continuos change in health institutions and what they need as a strategy. 6   Learning about entrepreneur health institutions' features. 7   Learning about image and image setting. 8   Learning how to manage customers for health institutions and how to satisfy customers. 9   Learning how to use social marketing tools for health institutions' connection with their environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 GENERAL INTRODUCTION OF THE COURSE AND THE SEMESTER - INTRODUCTION TO THE COURSE 2 MARKETING AND HEALTHCARE MARKETING DEVELOPMENT 3 SERVICE INDUSTRY AND HEALTHCARE FEATURES 4 CONSUMER BEHAVIOR 5 MARKET SEGMENTATION TARGET MARKET SELECTION 6 MARKETING PLANNING 7 PRODUCT AND PRODUCT DEVELOPMENT STRATEGIES 8 MIDTERM WEEK 9 PRICE AND PRICING STRATEGIES 10 PROMOTION AND PROMOTION POLICIES 11 DISTRIBUTION AND DISTRIBUTION CHANNELS 12 BRANDING AND BRAND MANAGEMENT 13 MARKETING ETHICS 14 TQM AND CUSTOMER SATISFACTION 15 EVALUATION

Recomended or Required Reading

SAĞLIK KURUMLARINDA PAZARLAMA, PROF.DR. DILAVER TENGILIMOĞLU, SIYASAL KITAPEVI SAĞLIK HIZMETLERI PAZARLAMASI, ANADOLU ÜNV. AÖF YAYINLARI, SAĞLIK HIZMETLERI PAZARLAMASI, ISTANBUL ÜNV. AUZEF YAYINLARI

Planned Learning Activities and Teaching Methods

Lecture and Discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 AS ArasınavTeo 2 FCGR FINAL COURSE GRADE 3 FCG FINAL COURSE GRADE AS * 0.50 + FN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) AS * 0.50 + BUT * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

levent.akay@deu.edu.tr

Language of Instruction

Turkish

Course Policies and Rules

DEU Vocational School Of Healthcare

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 15 2 30 Preparations before/after weekly lectures 15 2 30 Preparation for midterm exam 1 1 1 Preparation for final exam 1 1 1 Preparing presentations 1 1 1 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 65

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 LO.2 5 LO.3 5 5 LO.4 5 5 LO.5 5 5 LO.6 5 LO.7 5 5 LO.8 5 5 LO.9 5 5