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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DTY 7001 MARINE TOURISM BUSINESS ECONOMICS AND ADMINISTRATION COMPULSORY 3 0 0 6

Offered By

Marine Tourism and Yacht Master Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR DURMUŞ ALI DEVECI

Offered to

Marine Tourism and Yacht Master Non-Thesis (Evening)

Course Objective

Examining of marine tourism business and management approach

Learning Outcomes of the Course Unit

1   Examining marine tourism with the business management concepts 2   Investigating marine tourism in terms of business management, maritime science and its implementations 3   Analyzing global and local marine tourism business environment 4   Defining business and business management concepts 5   Examining the importance of marine tourism business in economy

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Global and local marine tourism businesses environment, coastal zone and environmental management 2 Business and business management concepts 3 The place and importance of marine tourism business and concepts about the economic environment 4 Business types, entrepreneurship and small business management 5 Strategic planning, competitive strategies, relationship management, organization and management functions in marine tourism businesses 6 Human resources and personnel management 7 Midterm 8 Production and Service management 9 Customer orientation and marketing management 10 Pricing, distribution and Promotion elements 11 Technology and information systems management 12 Accounting and financial management 13 Implementing social responsibility, ethical values and sustainable development principles in marine tourism businesses 14 Presentation of Termpapers

Recomended or Required Reading

Basic business resources, maritime and marine tourism sources, national and international tourism and maritime organisation s sources

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Prof. Dr. A. Güldem CERIT gcerit@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 2 26 Preparation for midterm exam 1 10 10 Preparation for final exam 1 20 20 Preparing presentations 2 20 40 Final 1 3 3 Midterm 1 2 2 TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 5 4 5 4 3 5 4 4 5 5 3 4 LO.2 5 5 4 5 4 3 5 4 4 5 5 3 4 LO.3 3 3 3 3 4 2 3 5 5 3 3 3 4 LO.4 4 5 4 4 4 3 4 4 4 3 4 3 4 LO.5 3 3 3 3 2 3 2 2 3 3 2 3 3