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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS GRS 4030 OUTDOOR DESIGN ELECTIVE 2 2 0 5

Offered By

Department of Graphic Arts

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ÖMER DURMAZ

Offered to

Department of Graphic Arts Graphic Design

Course Objective

Outdoor advertising campaign, regardless of the consequences for the design, manufacturing process and bends.

Learning Outcomes of the Course Unit

1   To develop the correct approach for the organization of a outdoor design. 2   To expansion of the different design elements of a particular concept. 3   To produce a thought, a phenomenon, product or service on behalf of the creative and the right solutions for the visual communication design. 4   To have management skills within the creative production process design. 5   To develop his ability to apply the suitable tools to improve design. 6   To learn the importance to become an innovative designer and entrepreneur above the concerns of the general status quo.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction meeting and setting the purpose of the course 1st project brief. 2 Evaluation of the sketches 3 Workshop 4 Workshop 5 1st project deadline; 2nd project brief. 6 Evaluation of the sketches 7 Workshop 8 Workshop 9 2nd project deadline; 3rd project brief. 10 Evaluation of the sketches 11 Workshop 12 Workshop 13 3rd project deadline; 4th project brief. 14 Evaluation of the sketches

Recomended or Required Reading

Bernstein, D. Advertising Outdoors: Watch This Space!, Phaidon Press, 2004. Heon, L. S. Billboard: Art on the Road, The MIT Press, 1999. Basten, F. E. Great American Billboards: 100 Years of History by the Side of the Road, Ten Speed Press, 2007. Krols, B. Sensational Billboards in Advertising, Tectum, 2008.

Planned Learning Activities and Teaching Methods

The purpose of this course, students, outdoor design and media properties in itself could be a media stand can be removed, except for advertising in the output of a design basis for the design practices to teach and prepare for outdoor design.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 COM COMMITTEE 2 FCG FINAL COURSE GRADE COM * 1

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

omer.durmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 2 28 Tutorials 14 2 28 Preparations before/after weekly lectures 14 4 56 Preparing presentations 1 8 8 TOTAL WORKLOAD (hours) 120

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 LO.1 4 5 4 4 4 4 5 5 4 5 4 5 5 4 5 LO.2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 LO.3 5 5 4 5 5 5 5 5 5 5 5 5 5 LO.4 5 4 5 5 5 5 5 5 4 5 5 LO.5 4 5 4 5 5 5 5 5 5 5 4 5 5 LO.6 5 4 5 5 5 5 5 5 5 5