COURSE UNIT TITLE

: INTERNATIONAL COMPETITION AND MARITIME TRANSPORT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
DIY 6085 INTERNATIONAL COMPETITION AND MARITIME TRANSPORT COMPULSORY 3 0 0 7

Offered By

Maritime Business Administration (English)

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR GÜL DENKTAŞ ŞAKAR

Offered to

Maritime Business Administration (English)

Course Objective

Developing competitive strategies for international maritime transport industries by examining the theories on competition and analysis of the competitive international maritime transport environment

Learning Outcomes of the Course Unit

1   Understanding and applying the theories on competition and the competitive environment
2   Learning and developing the tools for systems thinking, including methods to elicit and map the structure of international competitive environment
3   Creatively applying the tools for competitive analysis
4   Examining, learning and developing the procedures for analyzing the competitive international maritime transport environment
5   Innovation in the guidelines for developing competitive strategies and competitive management for the international transport services, oral and written presentation of these strategies

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Theories on competition
2 International trade and competition
3 Competitive advantage
4 Competitive environment
5 Factors of competitive power
6 Competitive strategies
7 Midterm
8 Transport decisions in international trade and competitive position of transport function in international marketing
9 Competitive advantage of maritime transport and
10 Competitive environment of the maritime transport industry
11 Competitive power and competitive strategies in the maritime transport industry.
12 Competition in maritime transport services
13 Cost leadership, differentiation and focus strategies in the maritime transport industry.
14 Project evaluation

Recomended or Required Reading

Fundamental Competition and Maritime Business Administration literature, academic books, journals and other publications in the international transport and maritime transport areas.
REFERENCE BOOKS :
Porter, Michael E. (1985). Competitive Advantage. New York: The Free Press.
Porter, Michael E. (1990). The Competitive Advantage of Nations. New York: The Free Press.
Porter, Michael E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors: The Free Press.
Other References:
The Handbook of Maritime Economics and Business, 2nd Edition, ed. Costas Th. Grammenos, Lloyd s List, London, 2010.
The Handbook of Maritime Economics and Business, ed. Costas Th. Grammenos, LLP Informa Publishing, London, 2002.
International Handbook of Maritime Business, ed. Kevin Cullinane, Edward Elgar Publishing Limited, UK, 2010.
Maritime Policy and Management, Journal, ISSN: 0308-8839
Maritime Economics and Logistics, Journal, ISSN: 1479-2931

Planned Learning Activities and Teaching Methods

Cooperative and active learning and teaching strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50


Further Notes About Assessment Methods

To be announced.

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Assoc.Prof.Dr. Gül DENKTAŞ ŞAKAR
gul.denktas@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 12 6 72
Preparation for midterm exam 1 5 5
Preparing assignments 1 20 20
Preparing presentations 1 5 5
Preparation for final exam 1 20 20
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 165

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.14433434443434
LO.24434434444344
LO.32434343444344
LO.42344343224443
LO.53344354443334

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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