COURSE UNIT TITLE

: ECONOMICS OF QUALITY IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 6203 ECONOMICS OF QUALITY IN TOURISM ELECTIVE 3 0 0 10

Offered By

Tourism Management

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

The aim of this course is to enable students to gain competence in ecosystems, business models and new economics by understanding the content, importance and applications of the concept of quality economy in the tourism sector.

Learning Outcomes of the Course Unit

1   To be able to define new types of economy
2   Understanding the economy of quality
3   Creating a business model
4   To be able to define quality costs
5   Creating quality costing systems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Week 1 New Economy
2 Week 2 New Types of Economy
3 Week 3 The Concept of Quality Economy
4 Week 4 The Relationship Between Quality Economics and Other Types of Economics
5 Week 5 Ecosystem Concept
6 Week 6 Ecosystem Examples
7 Week 7 Ecosystem and Globalization
8 Week 8 Competition Between Ecosystems
9 Week 9 Key Factors in Ecosystem Competition
10 Week 10 Business Model Concept and Development
11 Week 11 Business Model Elements and Business Model Innovation
12 Week 12 The Concept and Development of Quality Costs
13 Week 13 Quality Cost Types
14 Week 14 Quality Cost Systems: Establishment and Operation

Recomended or Required Reading

Main: Current articles and notifications on the subject.
Other Materials: Reports and web pages

Planned Learning Activities and Teaching Methods

1. Lectures
2. Case analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

Midterm Exam: Midterm exam encompasses the subjects covered in lectures
as well as weekly assignments (40%)
Final Exam: The exam encompasses all the subjects covered throughout
the semester, as well as in-class discussions, applications and case
studies (60%)

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as
well as defining the causality between the basic concepts and issues of
the lecture, ability of giving examples and analytical thought, and using
relevant terminology.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Friday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 6 84
Preparation for midterm exam 1 60 60
Preparation for final exam 1 60 60
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 250

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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