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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IYO 7060 CORPORATE REPUTATION MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Management and Organization Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR PINAR SÜRAL ÖZER

Offered to

Management and Organization Non-Thesis (Evening)

Course Objective

to explain public relations and corporate reputation management in organizations in the light of theory and practice

Learning Outcomes of the Course Unit

1   to outline the importance of the public relations and corporate reputation management in business 2   to illustrate the process of the historical development of public relations and public opinion 3   to recognize the tools that can be used for corporate identity 4   to reveal main points of case studies for public relations and corporate reputation management 5   to decide on solutions to the problems of public relations and corporate reputation management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to the public relations and corporate reputation management 2 The concept of public relations, public opinion, corporate identity and corporate reputation management 3 The historical development of public relations from the perspective of image engineering 4 Basic dimension of public relations and corporate reputation management: Strategic communication 5 Basic element of corporate identity (corporate philosophy, corporate design, corporate communication, corporate behaviour) 6 The areas related with corporate identity: Corporate culture and corporate image 7 Sustainability strategies and corporate reputation management: The projection of corporate social responsibility on reputation 8 Employer brand, employee experience and corporate reputation management 9 The role of new media in corporate reputation management: Social media and online reputation management 10 The role of the leader in corporate reputation management 11 The risks of reputation and crisis management 12 Measuring reputation and models: Best companies research 13 The future of corporate reputation management practices 14 Conclusion and Evaluation

Recomended or Required Reading

Ana kaynak: Prof. Dr. Gönül BUDAK, Prof. Dr. Gülay BUDAK, Imaj Mühendisliği Vizyonundan Halkla Ilişkiler Yardımcı kaynaklar: All scientific sources related with PR

Planned Learning Activities and Teaching Methods

theoretical information sharing, activities and case studies based on practice

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparing presentations 1 10 10 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Preparing assignments 1 10 10 Final 1 10 10 Midterm 1 10 10 TOTAL WORKLOAD (hours) 116

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1