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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 4244 EVENT MANAGEMENT ELECTIVE 2 0 0 3

Offered By

TOURISM AND HOSPITALITY MANAGEMENT

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÇIĞDEM MUTLU

Offered to

TOURISM AND HOSPITALITY MANAGEMENT (Evening) TOURISM AND HOSPITALITY MANAGEMENT

Course Objective

The aim of this course is to provide an understanding of Event Management, to familiarize students with the management techniques and strategies required for successful event planning, marketing, implementation and evaluation, and to provide a conceptual framework that enables students to learn how to identify event tourism strategies in destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management. 2   Classify the types of events and explain their role in contributing to a destination s sense of place. 3   Explain the steps necessary to create a successful event. 4   Identify the principal stages in planning an event. 5   Evaluate events from a number of perspectives.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Congress Management in Türkiye 2 The Types Of Congress 3 Meeting And Congress Organizers 4 Planning Congress 5 Planning Congress 6 Public Relations Activities at Congresses 7 Public Relations Activities at Congresses 8 Mid-Term Exam 9 Food And Beverage Catering Services 10 The Concept And Development Of Fair 11 Sectorel Fairs Organized in Türkiye And Their Features 12 Sectorel Fairs Organized in Türkiye And Their Features 13 Travel Agents And Tour Operators 14 Travel Agents And Tour Operators 15 Presentation

Recomended or Required Reading

Kongre ve Toplantı Yönetimi Ige P. Tavmergen ve Ebru G. Aksakal, Seçkin Yayıncılık

Planned Learning Activities and Teaching Methods

Lecturing.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

%40 midterm %60 final exam

Language of Instruction

Turkish

Course Policies and Rules

%70 Attendance throughout the term is a must

Contact Details for the Lecturer(s)

cigdem.mutlu@deu.edu.tr

Office Hours

Wednesday

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 5 5 Preparation for final exam 1 8 8 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 71

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1