COURSE UNIT TITLE

: ADVERTISING ILLUSTRATION II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GSR 5074 ADVERTISING ILLUSTRATION II ELECTIVE 2 2 0 4

Offered By

Painting Crafts Teacher Education

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BAHAR SOĞUKKUYU POYRAZ

Offered to

Painting Crafts Teacher Education

Course Objective

Expressing a specific idea and/or producing drawings for the product/service to be promoted, conducting research before production. Creating sketches and using design programs during the production process of drawings. Performing the presentation of advertising illustrations produced by utilizing technology and research facilities.

Learning Outcomes of the Course Unit

1   Learning illustrations, types and techniques of illustration.
2   Learning advertisements, types of advertisement.
3   Learning and evaluating graphic design principles and elements in illustration.
4   Integrating visual elements related to the specified theme into advertising illustrations.
5   Defining and applying visual integrity, digital formats, continuity principle.
6   Developing aesthetic concern and solution proposals during production of advertising illustration.
7   Transferring qualities of the product / service to be advertised to the illustration practices.
8   Applying illustrations creatively to innovative design solutions.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The relation between advertisement illustrations and typography
2 Creating illustrations with typography
3 Examination of CD covers produced with illustration technique
4 Designing a CD cover with illustration technique
5 Examination of food packages produced with illustration technique
6 Designing a food package with illustration technique
7 Examination of press advertisements produced with illustration technique
8 general review, course assessment, midterm exam
9 Designing a press advertisement with illustration technique (Newspapers)
10 Designing a press advertisement with illustration technique (Magazine)
11 Examination of fashion illustrations
12 Designing a fashion illustration
13 Examination of touristic illustrations
14 Designing a touristic illustration
15 Designing a touristic illustration
16 Designing a touristic illustration
17 Final Exam Critique of designs and exhibition

Recomended or Required Reading

Textbook(s): The Adobe Illustrator Book (Sharon Steuer, 2013), Görsel Illüstrasyon Sözlüğü (Mark Wigan, 2012), Creative Illustration (Andrew Loomis, 1947), The Fundamentals of Illustration (Lawrence Zeegen/Crush, 2005), The Advertising Handbook (Sean Brierley, 1995), The Fundamentals of Creative Design (Gavin Ambrose & Paul Harris, 2003)
Supplementary Book(s): Iletişim ve Grafik Tasarım (Emre Becer, 2002), Modern Sanat ve Yeni Tipografi (Namık Kemal Sarıkavak, 2007), Görsel Iletişim ve Grafik Tasarımı (Tevfik Fikret Uçar, 2004), Looking Closer 5 (Michael Bierut, William Drenttel ve Steven Heller, 2006)
References:
Materials: Computer, design programs

Planned Learning Activities and Teaching Methods

1. Learning through experience
2. Cooperative learning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FINS FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FINS * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

1. Understanding the Subject
2. Quantity
3. Participation

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Tutorials 13 2 26
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.11111
LO.21111
LO.31111
LO.41111
LO.51111
LO.61111
LO.71111
LO.81111

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS