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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS DIY 5037 SERVICES MARKETING FOR MARITIME BUSINESSES ELECTIVE 3 0 0 6

Offered By

Maritime Business Administration (English)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ARABELEN

Offered to

Maritime Business Administration (English)

Course Objective

Services marketing approach to understanding and analyzing the maritime businesses

Learning Outcomes of the Course Unit

1   To understand the services marketing approach to maritime businesses 2   To learn the service product concept and its relation to maritime businesses 3   To comprehend the application of the tools for services marketing analysis 4   To examine and learn the marketing mix procedures(product, price, distribution, and promotion) for analyzing the maritime services 5   To understand the guidelines for quality management for maritime services

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing in a Service and Maritime Economy 2 Balancing Demand and Capacity in Maritime Businesses 3 The Service Product for Maritime Businesses 4 The Service Environment for Maritime Businesses 5 Customer Behaviour in Maritime Service Settings 6 Service Quality in Maritime Businesses 7 Midterm exam 8 Service Quality in Maritime Businesses 9 Service Distribution for Maritime Businesses 10 Service Recovery for Maritime Businesses 11 Service Pricing in Maritime Businesses 12 Service Promotion for Maritime Businesses 13 Relationship Marketing In Maritime Services 14 Project Evaluation

Recomended or Required Reading

Fundamental Services Marketing literature, academic books, journals and other publications in the maritime business areas. REFERENCE BOOK : Service Management and Marketing: Customer Management in Service Competition, Third Edition, Christian Groonroos, 2010.

Planned Learning Activities and Teaching Methods

Literature survey, data analysis, case studies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 PRJ PROJECT 3 PRS PRESENTATION 4 FIN FINAL EXAM 5 FCG FINAL COURSE GRADE MTE* 0.20 + PRJ* 0.20 + PRS* 0.20 + FIN* 0.40 6 RST RESIT 7 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + PRJ * 0.20 + PRS * 0.20 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 12 6 72 Preparation for midterm exam 1 5 5 Preparation for final exam 1 10 10 Preparing assignments 1 15 15 Preparing presentations 1 5 5 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 5 4 4 4 4 2 3 5 5 4 5 4 5 LO.2 4 4 4 5 5 2 3 4 4 5 4 4 4 LO.3 3 3 5 5 4 2 4 4 4 3 5 4 3 LO.4 3 3 5 5 4 2 3 5 4 4 3 5 4 LO.5 4 4 4 3 3 5 3 5 4 4 3 5 4