COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

The objective of this course is to examine the impacts of globalization and developments in information and communication technologies on tourism sector; to explain the impacts of internet and developments in technology on tourism businesses and tourist-consumers; and to analyze the concepts of e-commerce and e-marketing in tourism.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Book(s):
Dimitrios Buhalis (2003). eTourism / Information Technology for Strategic Tourism Management, Prentice Hall, Gosport, UK.
Auliana Poon (1996). Tourism, Technology and Competitive Strategies, 3rd Edition, Cab International, Wallingford, UK.
Pauline J. Sheldon (1997). Tourism Information Technology, Cab International, Wallingford, UK.
Hannes Werthner and Stefan Klein (1999). Information Technology and Tourism / A Challenging Relationship, Springer, Wien.
Gary Inkpen (1998). Information Technology for Travel and Tourism, 2nd Edition, Longman, UK.
Recent articles in the field.

Planned Learning Activities and Teaching Methods

Lecture
In-class discussions
Article analysis
Case analysis
Homework

Assessment Methods

Further Notes About Assessment Methods

Midterm:The exam will measure the ability of students to make inference by using their theoritical knowledge.
Term Project and Presentation: The students' ability to analyse the information, comment with a holistic view, discuss, offer solutions and transfer their knowledge will be evaluated.
Final Exam: The students' ability to bring the concepts discussed in the class together; to evaluate, discuss relations and to offer solutions will be measured.

Assessment Criteria

Term Paper:
Any title of the term paper:
The title is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The content is developed poorly or least satisfactorily - Insufficient (20%)
The content is somewhat absent and does not entirely fit the context. - Fair (40%)
The content is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The content is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The content is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)
Presentation:
Any item of the presentation graded:
The item is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
The item is developed poorly or least satisfactorily - Insufficient (20%)
The item is somewhat absent and does not entirely fit the context. - Fair (40%)
The item is developed at a minimum acceptable standard and adequately fits the context. - Good (60%)
The item is developed at a mostly satisfactorily standard and fits into the context. - Very good (80%)
The item is developed fully satisfactorily and perfectly fits into the context. - Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Students are obliged to accept principles of academic/science ethics.
3. Students should prepare for each class.
4. Homework and presentation should prepared and submitted accroding to format given by the instructor.
5. Any type of electronic device should be kept off during classes.

Contact Details for the Lecturer(s)

E-mail: selin.yılmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes