COURSE UNIT TITLE

: TOURISM MARKETING

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5074 TOURISM MARKETING ELECTIVE 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The objective of this course is to explain the differences in marketing of tourism products as services as well as marketing mix strategies by analyzing examples and practices in tourism sector.

Learning Outcomes of the Course Unit

1   To be able to analyze current practices of marketing in national and international tourism sector.
2   To be able to recommend marketing strategies for tourism busineses and destinations by examining possible factors affecting the applications of national and international tourism marketing.
3   To be able to analyze promotion mix strategies tools and their successful and uncessful applications in different tourism businesses and destinations.
4   To be able to develop marketing plans for tourism businesses and destinations.
5   To be able to examine the components of tourism marketing environment.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Tourism Marketing
2 Marketing Environment in Tourism and Marketing Planning
3 Tourism Marketing Mix: Product, Price, Place, Promotion
4 Tourism Marketing Mix: People, Physical Evidence, Process
5 Competition in Tourism Marketing
6 Contemporary Trends and Development in Tourism Marketing
7 Contemporary Academic Studies in Tourism Marketing
8 Destination Marketing
9 Marketing of Visitor Attractions
10 Marketing of Lodging Businesses
11 Marketing of Travel Agencies and Tour Operators
12 Marketing of Food & Beverage Businesses
13 Student Presentations
14 Student Presentations

Recomended or Required Reading

Kozak, M. (2008). Turizm Pazarlaması, Ankara: Detay Yayıncılık.
Hacıoğlu, N. (2008). Turizm Pazarlaması, Ankara: Nobel Yayıncılık.
Kotler, P., Bowen, J.T., Makens, J.C. (2009). Marketing for Hospitality and Tourism, 5th ed., Oxford: Prentice Hall, Inc.

Planned Learning Activities and Teaching Methods

Lectures
In-class discussions
Homework
Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

The students should participate in the class actively and take active role in the discussions during the course in order to complete the course successfully. The presentation abilities of the students, the content of the term papers and their suitability for the course objectives will be evaluated.

Assessment Criteria

1. The midterm and final exams will evaluate the knowledge of the students about tourism marketing however they will be asked to evaluate and discuss the current affairs in addition to the theoritcal knowledge.
2. The presentation and discussion qualifications of the students will be improved through in-class discussions and presentations.

Language of Instruction

Turkish

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are expected to participate actively to team-works.
4. The number of students in the class will determine whether the projects are for individual-based or team-work.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 7 3 21
Tutorials 5 3 15
Preparations before/after weekly lectures 14 3 42
Preparing assignments 1 38 38
Preparing presentations 1 10 10
Project Assignment 1 4 4
TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.15
LO.2454
LO.35
LO.44
LO.5554

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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