COURSE UNIT TITLE

: MODERN MANAGEMENT TECHNIQUES IN TOURISM ENTERPRISES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUI 5101 MODERN MANAGEMENT TECHNIQUES IN TOURISM ENTERPRISES ELECTIVE 3 0 0 6

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ÖZOĞUL

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students with an innovative perspective by evaluating the development, impacts, and applications of contemporary management techniques in tourism businesses, and enhancing their managerial competence through practical examples.

Learning Outcomes of the Course Unit

1   Learn and apply modern management techniques
2   Gains the ability to develop solutions to managerial problems
3   Evaluates the effects of contemporary management techniques and their contributions to tourism business management
4   Defines modern managerial competencies and evaluates their applications in tourism businesses
5   Can develop better competitive strategies in tourism businesses

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The concept of management and the historical evolution of management
2 The transition to contemporary management techniques in tourism businesses
3 Modern era managerial competencies
4 Conflict management in tourism businesses
5 Outsourcing in tourism businesses
6 Virtual organizations and learning organizations in tourism businesses
7 Customer relationship management in tourism businesses
8 Career management in tourism businesses
9 Management of cultural differences
10 Change management
11 Ethics and corporate responsibility
12 Effects of information technologies on management
13 Organizational justice
14 Zero Hierarchy

Recomended or Required Reading

Bakan, I. (2015). Çağdaş yönetim yaklaşımları ilkeler, kavramlar ve yaklaşımlar. Beta Basım Yayım Dağıtım, Istanbul.
Hindle, T. (2008). Guide to management ideas and gurus. Profile Books, London.
Bedük, A. (2018). Modern Yönetim Teknikleri. Ankara: Gazi Kitabevi.
Huo, C., Hameed, J., Sadiq, M. W., Albasher, G., & Alqahtani, W. (2021). Tourism, environment and hotel management: an innovative perspective to address modern trends in contemporary tourism management. Business Process Management Journal, 27(7), 2161-2180.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Discussions
3. Case analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Midterm Exam: It will be measured the students' level of perception and evaluation of the concepts explained and discussed in the course.
Final Exam: The level of internalization of the concepts discussed during the course will be measured by the students' ability to propose solutions to the problems related to the subject, to analyze the relationships, connections and causality between the concepts.

Language of Instruction

Turkish

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.

Contact Details for the Lecturer(s)

gamze.ozogul@deu.edu.tr

Office Hours

Tuesday/ 10.00-12.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 6 84
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
In-class practices 1 5 5
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 150

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.145454
LO.255
LO.3544
LO.454
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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