COURSE UNIT TITLE

Offered By

Business Administration (English)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SUMEYRA DUMAN

Offered to

Business Administration (English)

Course Objective

It is aimed to provide students with an understanding of consumer behavior and its contribution to a marketing manager. The study of consumer behavior is intended to acquaint students with what it means to be a consumer and what students need to know to understand the role of meeting consumers' needs in the development of marketing strategies.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Solomon, Michael R. (2018). Consumer Behavior: Buying, Having, and Being. 12th Edition, New Jersey: Pearson Prentice Hall.

Planned Learning Activities and Teaching Methods

Lecture, Discussion, Teamwork, Presentation

Assessment Methods

Further Notes About Assessment Methods

MIDTERM EXAM: Midterm exam will be based on essays and discussions, which evaluate understanding, synthesis and evaluation of the lecture material and topics discussed in the class.
TERM PROJECT: Students will prepare 5 (five) assignments throughout the semester related to the topics discussed in the class. Students are expected to prepare a written report and make a presentation about each of the assignment topics. Term project grade will be the total of the grades students take from the assignment.
FINAL EXAM: Students will be assessed on their knowledge of concepts through essay type questions.

Assessment Criteria

In this course, there will be five assignments during the semester and each assignment is worth 6% of the success grade. The topics of the assignments will be provided to the students by the instructor one week prior the deadline of each assignment. The assignments will be a group work and the number of students in each group will be determined each semester according to the number of students enrolled in the course. Groups will prepare a written report and a presentation which will be submitted to the instructor at the presentation dates. The reports are to be Times New Roman font, 12 sized, 1,5 spaced. The assignments that are not presented will not be graded.
The following scale will be used for the assessment of all criteria. The criteria are also presented below the scale with point values.
This particular element is absent or falls short of expectations, and /or it is completely out of place within the given context. - Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. - Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. - Good (60%)
This particular element is developed in a good and professional way and fits into the context. - Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. - Excellent (100%)
CRITERIA USED FOR THE ASSESSMENTS OF ASSIGNMENTS:
Understanding the context: Appropriate understanding of the questions/topics determined by the instructor for assignment. (20 points)
Discussion abilities based on given questions/objectives: Discuss the given questions/topics in accordance with the concepts/theories discussed in-class. (20 points)
Academic writing skills: Correct APA format of citations in paper; correct APA format for bibliography, complete source information; format of the text: single spaced text, proper headings and margins, justified text and professional outlook. (10 points)
Presentation skills: Presentations will be evaluated according to the following criteria (50 points):
a. Having a good command of topic (30 points)
b. Presentation appearance and structure (10 points)
c. Being able to attract the attention of audience (10 points)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.
6. Students are expected to follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

sumeyra.duman@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes