COURSE UNIT TITLE

Offered By

Marketing Management (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSISTANT PROFESSOR MERT TOPOYAN

Offered to

Marketing Management (Non-Thesis-Evening)

Course Objective

The primary objective of this course is to teach students to recognize, define, understand, and interpret scientific knowledge, as well as to question many events in social life and view these events from a scientific perspective. Thus, while preparing their term projects, students will master scientific methodology, access to resources, scientific writing techniques, and scientific ethics. Additionally, they will be able to develop scientific approaches to problems they encounter in the business world and produce solutions.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Baumberg, J. J. (2020). "Bilim nedir ve bilimsel araştırma nasıl yapılır " Eğitim Yayınevi.
Yıldırım, C. (1997). "Bilimsel düşünme yöntemi". Bilgi Yayınevi.
Rovelli,C. (2023) "Miletli Anaksimandros Ya Da Bilimsel Düşüncenin Doğuşu", Bilge Kültür Sanat Yay.

Planned Learning Activities and Teaching Methods

Lectures

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

The aim is to involve students in the course through active participation

Contact Details for the Lecturer(s)

Will be announced

Office Hours

Will be announced

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes