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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 7055 MARKETING ETHICS ELECTIVE 3 0 0 6

Offered By

Marketing Management (Non-Thesis-Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Marketing Management (Non-Thesis-Evening)

Course Objective

The discussion of ethics, social responsiblities, business, marketing and different functional areas.

Learning Outcomes of the Course Unit

1   Identifies the effects of non ethical applications on individuals in business world. 2   Identifies the effects of non ethical applications on public in business world. 3   Identifies the effects of non ethical applications on environment. 4   Discovers the meaning of ethical values in terms of marketing science. 5   Identifies the ethical approaches in terms of marketing mix.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Ethic notion 2 Social Responsibilities of Business 3 Social Responsibilities of Business 4 Ethics in marketing 5 Ethics in product 6 Ethics in pricing 7 Ethics in distribution 8 Ethics in promotion 9 Advertisement Ethics 10 Case Studies 11 Case Studies 12 Case Studies 13 Student Presentations 14 Conclusion and Evaluation

Recomended or Required Reading

Business and Marketing Ethics Tülin URAL

Planned Learning Activities and Teaching Methods

Explanation, discussing, analyzing case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

All learning outputs are measured within the interactive explanation process during lessons.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 5 70 Preparation for midterm exam 1 15 15 Preparation for final exam 1 20 20 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 151

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1