Description of Individual Course Units
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Offered By |
Marketing Management |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASSISTANT PROFESSOR MERT TOPOYAN |
Offered to |
Marketing Management |
Course Objective |
It handles a strategic emphasis for business to produce goods and services suitable to customer needs and wants and deliver these with most appopriate time. For this purpose, it is the initial identifier upon the competition among customer to specialize in supply chain management for businesses. The aim of the course is to give perpective on the concept of supply chain and its application. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Cohen, S., Roussel, J., Strategic Supply Chain Management: The 5 Disciplines for Top Performance, McGraw-Hill, 2005 |
Planned Learning Activities and Teaching Methods |
Interactive class, case studies, assignments. |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
To be announced. |
Language of Instruction |
Turkish |
Course Policies and Rules |
To be announced. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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