COURSE UNIT TITLE

: CORPORATE REPUTATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IYO 5040 CORPORATE REPUTATION MANAGEMENT COMPULSORY 3 0 0 4

Offered By

Management and Organization

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR PINAR SÜRAL ÖZER

Offered to

Management and Organization

Course Objective

To explain the duty of organizing and directing of corporate reputation management activities in organizations through theoratical and pratical perspectives

Learning Outcomes of the Course Unit

1   to be able to outline the importance of public relations and corporate reputation management practices in business functions
2   to be able to illustrate the process of the historical development of public opinion and public relations in the lights of examples
3   to be able to design tools that can be used to recognize and promote the activities of public relations and corporate identity
4   to be able to reveal the fundamental points of public relations and corporate reputation management in case stuedies
5   to be able to decide on solutions to the problems of public relations and corporate reputation management

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the public relations and corporate reputation management
2 The concept of public relations, public opinion, corporate identity and corporate reputation management
3 The historical development of public relations from the perspective of image engineering
4 Basic dimension of public relations and corporate repputation management: Strategic Communication
5 Basic element of corporate identity (corporate philosophy, corporate design, corporate communication, corporate behaviour)
6 The areas related with corporate identity: Corporate culture and corporate image
7 Sustainability strategies and corporate reputation management: The projection of corporate social responsibility on reputation
8 Employer brand, employee experince and corporate reputation management
9 The role of new media in corporate reputation management: Social media and online reputation management
10 The role of leader in corporate reputation management
11 The risks of reputation and crisis management
12 Measuring reputation and models: Best companies research
13 The future of corporate reputation management practices
14 Conclusion and Evaluation

Recomended or Required Reading

Gönül Budak ve Gülay Budak, Imaj Mühendisliği Vizyonundan Halkla Ilişkiler
Salim Kadıbeşegil, Itibar Yönetimi (Itibarınızı Yönetmekten Daha Önemli Işiniz mi var )
Ertan Acar, Itibar Yönetimi (Görünmeyeni Muteber Kılmak)
Turgut Karaköse, Kurumların DNAsı Itibar ve Yönetimi
Haluk Sümer ve Helmut Pernsteiner, Itibar Yönetimi
Nurhan Şakar, Kurumsal Itibar ve Paradigmalar
Adem Çiftçioğlu, Kurumsal Itibar Yönetimi
Hilal Özdemir Çakır, Sosyal Medyada Kurumsal Itibar Yönetimi
Gini Dietrich, Dürüstlük Çağı (Dijital Dünyada Iletişim ve Itibar Yönetimi)
Murat Koçyiğit, Dijital Halkla Ilişkiler ve Online Kurumsal Itibar Yönetimi

Planned Learning Activities and Teaching Methods

Theoretical information sharing, activities and case studies based on practice

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 4 4
Preparation for midterm exam 1 4 4
Preparing assignments 1 20 20
Preparing presentations 1 4 4
Preparations before/after weekly lectures 14 2 28
Final 1 4 4
Midterm 1 4 4
TOTAL WORKLOAD (hours) 110

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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