COURSE UNIT TITLE

: INTERNATIONAL STRATEGIC MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IUI 5060 INTERNATIONAL STRATEGIC MANAGEMENT COMPULSORY 3 0 0 3

Offered By

International Business Administration

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR OYTUN BORAN SEZGIN

Offered to

International Business Administration

Course Objective

Understand and discuss fundamental concepts and topics related to strategic management.

Learning Outcomes of the Course Unit

1   Analyze international environment culturally, politically, commercially and financially.
2   Acquire and asses international business strategies.
3   Comment on strategies of international firms and how national competition works.
4   Analyze international business strategy practices adopted towards different countries.
5   Interpret international business strategy practices in Türkiye and evaluate their relations with international strategies.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to course, fundamental concepts of International Business, global and transnational companies.
2 International companies and their understanding of management
3 International culture
4 Globalization, environmental uncertainty, mission, goals and strategy.
5 Competitive environmental analysis, industry analysis, resource based approach for environmental analysis, success factors and core capabilities.
6 Organizational strategy for international companies
7 Production and marketing strategies for international companies. (Midterm exam will also be held this week after course hour)
8 Global leadership, strategic management of human resources
9 Political risks and negotiation strategies
10 International financial and technology management
11 Corporate strategies and national competition.
12 Business strategies in Türkiye and case study.
13 International business strategies and country comparisons
14 Overall evaluation and presentation of term projects

Recomended or Required Reading

International Business: A Strategic Management Approach, (2000); Alan M. Rugman,
Richard M. Hodgetts, McGraw-Hill.
Global and Transnational Business: Strategy and Management, (2004); Stonehouse George,
Jim Hamill, Campebell David, Tony Purdie, Second Edition, John Wiley, Ltd.
All kinds of scientific resources related to the course.

Planned Learning Activities and Teaching Methods

Topics will be analyzed and discussed both theoretically and by case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


Further Notes About Assessment Methods

Assessment includes; case studies, role playing, discussion, team work, presentation
and written examination besides theoretical analysis. Students will be assessed
according to their midterm and final examinations, presentation of term projects and
participation (Please see: Course Policies and Rules).

Assessment Criteria

Students will be assessed according to their midterm and final examinations,
presentation of term projects and participation.

Language of Instruction

Turkish

Course Policies and Rules

Rules related to midterm and final exams are: Questions are not general but specific,
case study analyses should be made by using of proper terminology. Following points
will be considered on this matter. Ability to use terminology properly, degree of
consistency between cause and effect relationships of concepts. The solution to the
problems should be well grounded, scientific, logical and convincing. Readings related
to the course and having a grasp of the topics are important.

Contact Details for the Lecturer(s)

boran.sezgin@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 1 14
Preparation for midterm exam 1 4 4
Preparation for final exam 1 4 4
Preparing assignments 1 3 3
Preparing presentations 1 1 1
Reading 1 1 1
Final 1 3 3
Midterm 1 3 3
TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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