COURSE UNIT TITLE

: STRATEGIC MARKETING MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IŞL 6129 STRATEGIC MARKETING MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Business Administration

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Business Administration

Course Objective

Aims to understanding the importance of environmental factors for competing and being successful in global markets for businesses and creating international marketing strategies

Learning Outcomes of the Course Unit

1   To be able to understand the concepts related to international marketing
2   To be able to design businesses' marketing strategies and marketing mix elements
3   To be able to analyze and interpret the implemented international marketing strategies and implementations
4   To be able to evaluate the efficiency of international businesses's marketing activities
5   To be able to gain cognitive experience about implementations related to international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 The concept of international marketing and introduction to international marketing
3 Global marketing environment
4 Economic environment
5 Social and culturel environment
6 Politic and legal environment
7 Competition in global markets
8 Selecting global market and global market entrance strategies
9 Basic global marketing strategies
10 Global product policy
11 Global distribution policy and logistic
12 Global price policy
13 Global promotion policy
14 Conclusion and Evaluation

Recomended or Required Reading

Vern Tepstra and Ravi Sarathy, International Marketing
Dryden Werran J. Keegan and Mark Gren, Global Marketing, Prentice Hall
Mehmet Karafakıoğlu, Uluslararası Pazarlama Yönetimi, Beta Basım Yayın
Necdet Timur, Alparslan Özmen, Stratejik Küresel Pazarlama, Eflatun Yayınevi
Editörler: Necdet Timur, Alparslan Özmen, Stratejik Küresel Pazarlama, Elif Yayınevi,
Other course materials: All articles related to international marketing, notification, works and books

Planned Learning Activities and Teaching Methods

The course will be carried out heavily interactive method and argumentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

gunal.once@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparation for final exam 1 15 15
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 15 15
Preparing presentations 1 10 10
Final 1 1,5 2
Midterm 1 1,5 2
TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6
LO.11
LO.21
LO.31
LO.411
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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