COURSE UNIT TITLE

: CREATIVE VIRTUALIZATION IN ADVERTISEMENTS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 5124 CREATIVE VIRTUALIZATION IN ADVERTISEMENTS ELECTIVE 2 2 0 8

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR DOCTOR MEHMET KOŞTUMOĞLU

Offered to

Graphic

Course Objective

Students taking advantage of the new media, such experimental graphic design, creative production deneyimleyebilmelidir new propositions. An independent review of projects in the area of the course designers are up to date.

Learning Outcomes of the Course Unit

1   learn Establish a relationship between the aesthetic and technical aspects of photography Advertising Graphics,.
2   to learn Areas of Art and Design and Advertising Graphics in taking advantage of the properties of a photo to use.
3   to be Advertise shooting is expected to decide whether the correct use of visual creativity.
4   to be The detailed structure and operating mechanism of the photo Advertising Graphic design and production use,
5   o be Visual creativity and the ability to use the photo correctly Advertise Graph, develop,

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Creating public awareness and social campaigns with the aim of raising awareness through the use of advertising photo
2 Examples of the advertising industry and the world with the use of photographs for commercial purposes
3 Advertising photo shoot and fiction
4 Advertising photo shoot and the lighting
5 Advertising photo shoot and framing studio
6 Seminar/ Workshop
7 Digital intervention methods and photo-illustration
8 To obtain three-dimensional images to use for advertising photography
9 Fictional outdoor photo Applications
10 The set up of the photo response and outcome
11 Photo shooting mistakes, problems and solutions that may occur
12 Photo manipulation software
13 the photo collage
14 Choosing the right equipment, the equipment used and the effect on the result

Recomended or Required Reading

-Özer KANBUROĞLU, A dan Z ye Fotoğraf, Say Yayınları, Istanbul, 2004, ISBN: 975-468-459-6
-Emre IKIZLER, Filmden Dijitale Fotoğraf, Say Yayınları, Istanbul, 2007, ISBN: 978-975-468-706-4
-Faruk AKBAŞ, Gökhan KORKMAZGIL, Dijital Dünyada Fotoğraf (Dijital Fotoğrafın Temelleri), Say Yayınları, Istanbul, 2010, ISBN: 978-975-468-926-6
Doç.Dr.Mehmet KOŞTUMOĞLU,Sayısal Fotoğraf Makinasının Kullanıldığı Alanlar,"Sayısal Fotoğraf Makinaları", Anadolu Üniversitesi, Eskişehir,2011,160-178
Doç.Dr.Mehmet KOŞTUMOĞLU,Sayısal Fotoğrafta Yardımcı Gereçler,"Sayısal Fotoğraf Makinaları", Anadolu Üniversitesi, Eskişehir,2011,13-159
Doç.Dr.Mehmet KOŞTUMOĞLU,Stüdyo Fotoğrafçılığı,"Fotoğrafın Kullanım Alanları", Anadolu Üniversitesi, Eskişehir,2011,174-195

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRC PRACTICE
2 ASG ASSIGNMENT
3 FCGR FINAL COURSE GRADE PRC * 0.50 +ASG* 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Practice , homework, seminars and presentations , as well as participating in the course will create contentment .

Language of Instruction

Turkish

Course Policies and Rules

Continuity is essential , practice and assignments will be made complete.

Contact Details for the Lecturer(s)

kostumoglu@gmail.com
+905353112047

Office Hours

Monday 14oo-16oo

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Theory 14 2 28
Practical 14 2 28
Preparation before/after weekly lectures (working out on course materials, reading essays etc.) 13 4 52
Preparation for Presentations 13 4 52
Preparation for Report 1 40 40
TOTAL WORKLOAD (hours) 200

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.13435
LO.233335335
LO.3545455
LO.45
LO.5

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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