COURSE UNIT TITLE

: EFFECTIVE COMMUNICATION

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MSH 0098 EFFECTIVE COMMUNICATION ELECTIVE 3 0 0 4

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR HAKAN SÖNMEZ

Offered to

Catering Services Programme
Tourism and Hotel Management
Cultural Heritage and Tourism
Civil Aviation and Cabin Services
Civil Aviation Transportation Management
Food Technology

Course Objective

The aim of the Effective Communication Course is to convey the basic qualities of the concept of communication to the individuals who will form the qualified workforce of the service sector; to enable them to produce solutions to the communication problems they will encounter in their working life; It is to gain competence in matters that need attention in effective communication.

Learning Outcomes of the Course Unit

1   The elements and processes that make up the concept of communication that affect individual and social life are understood.
2   Basic communication skills are developed; gain knowledge on teamwork, problem solving and crisis management
3   Acquisitions regarding the correct use of mass media are gained.
4   In working life and in the service sector; Requirements, justifications and realities of communication between employee-employer-service recipient-administration are comprehended.
5   Consumer/user attitudes and behaviors are examined in the context of communication.
6   Cultural phenomenon and intercultural communication practices are acquired.
7   Methods and strategies for effective communication are learned.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The Concept of Communication
2 Basic Elements of Transmission
3 Types of Communication
4 Basic Communication Skills
5 Teamwork
6 Problem Solving
7 Corporate Culture
8 Mid-term exam
9 Communication in Working Life
10 Communication in the Service Sector
11 The Concept of Empathy
12 The Skill of Persuasion
13 Body Language
14 Effective Communication Methods
15 Effective Communication Methods
16 Final Exam

Recomended or Required Reading

1)Açıköz, H. M. (2005). Etkili Iletişim. Ankara: Elis Yayınları.
2)Adair, John. (2018). Etkili Ileşitim. Istanbul: Babıali Kültür Yayıncılığı.
3)Cüceloğlu , D. (2021). Iletişim Donanımları . Istanbul: Remzi Kitabevi.
4)Cüceloğlu, D. (2021). Insan Insana. Istanbul: Remzi Kitabevi.
5)Demir, Ş. Ş. (2016). Turizm Işletmelerinde Halkla Ilişkiler ve Iletişim. Ankara: Detay Yayıncılık.
6)Dökmen, Ü. (2021). Sanatta ve Günlük Yaşamda Iletişim Çalışmaları ve Empati. Istanbul: Remzi Kitabevi.
7)Güneri, E., Üney, R., & Demirci, O. O. (2018). Kişiler Arası Etkili Iletişim. Istanbul: Istanbul Gelişim Üniversitesi Yayınları.
8)Karasar, Ş., Çiçek, M., & UNCULAR, M. H. (2021). Kriz Yönetiminde Iletişim Stratejileri. Istanbul: T.C Maltepe Üniversitesi.
9)Koncavar, A. (2019). Kitle Iletişim Araçlarında Mitoslar. Istanbul: Urzeni Yayınevi.
10)Küçükaslan, N. (2014 ). Etkili Iletişim Teknikleri. Bursa: Ekin Yayınevi.
11)Şenyapılı , Ö. (1981). Toplum ve Iletişim. Ankara: Turhan Kitabevi.
12)Yılmaz, H. (2016). Turizm ve Iletişim. Ankara: Detay Yayıncılık.
13)Türkay, Oğuz; Uluma, Şevki; Şengül, Serkan.(Ed.). (2018) Turizm Iletişimi. Ankara: Detay Yayıncılık

Planned Learning Activities and Teaching Methods

Lecturing, Question & Answer, Drill - Practise, Case Study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Exams: There will be held on two in class exams; midterm exam and final exam during the semester.
Grades: 50 % Midterm Exam, 50 % Final Exam, 50 % Make-up Exam.

Language of Instruction

Turkish

Course Policies and Rules

It is imperative to attend 70% of the courses and fulfill the requirements of the course.

Contact Details for the Lecturer(s)

kutay.gurocak@deu.edu.tr

Office Hours

Will be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Case study 14 1 14
Preparations before/after weekly lectures 14 3 42
Preparation for midterm exam 1 5 5
Preparation for final exam 1 8 8
In-class practices 5 2 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 109

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15
LO.144
LO.244
LO.3
LO.4333
LO.54
LO.642
LO.744