COURSE UNIT TITLE

: PUBLIC RELATIONS IN HEALTH SERVICES

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TDS 1160 PUBLIC RELATIONS IN HEALTH SERVICES COMPULSORY 2 0 0 2

Offered By

Medical Documentation and Secretariat

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR AYLA AÇIKGÖZ

Offered to

Medical Documentation and Secretariat

Course Objective

In this course, the image and reputation of health care facilities that have an important role in the creation and maintenance of the concept of public relations, relations with other fields, the place and importance in the organization, public relations activities, the media, press relations, and general information about the application of the protocol will be given. Students understand the importance of public relations, secretarial profession, the conduct of the various public relations activities aimed to gain the knowledge and skills to plan and implement.

Learning Outcomes of the Course Unit

1   PR concept, define the organization and its activities.
2   about the activities of public relations concepts, methods and gain an insight understanding the social psychological perspective
3   Understand the importance and influence of public relations in business.
4   public relations and external communications with in-house corporate image to gain awareness of their importance and necessity of the institution with the secretary and administrator to represent and understand the importance of their role.
5   conducting relations with the press (newspaper clippings, preparing press releases, organizing press conferences and so on.), To organize activities for the promotion of the institution (the opening ceremony, the awards ceremony, etc.), organization of information and gain the skills to issues such as sponsorship transactions.
6   within the scope of the public relations crisis management, how to overcome the difficulties that may arise in situations that may jeopardize the image of the institution to learn.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Course aims and objectives Basic Concepts in Public Relations
2 Development of public relations in the world
3 The development process of public relations in Türkiye
4 The main function and features of public relations
5 The importance of public relations in health institutions
6 The organization of public relations department
7 General characteristics and duties of public relations officers
8 Midterm Exam
9 In public relations practices, target audience, public relations and public opinion
10 In corparation public relations activities
11 External public relations activities and recognition
12 Public relations activities-corporate image
13 Public Relations Tools and Methods, preparing a press release, holding a press conference
14 Problems encountered in public relations practices, case studies

Recomended or Required Reading

1. Health Care Public Relations, Assoc. Dr. Dilaver Tengilmoglu, 2001, Gazi Bookstore
2. Vocational Schools for Public Relations, Murat Sezgin, 2007, Yücemedya
3. Behavioral Approach to Public Relations, Associate Professor, G.Budak-Yard. Assoc. Dr. G. Budak, 1992, Dokuz Eylul Publications
4. Public Relations, Prof. Dr. Ahmet Bulent Göksel, 1988, Bilgehan Publisher
5. Public Relations, Education Faculty Publications, 1996
6. Communication and Public Relations, Asst. Assoc. Dr. Ilker Bıçakçı, 1998, MediaCat Publications
7. Personal Image, Asst. Assoc. Dr. Müjde Ker Dincer, 2001, Alfa Publications
8. Creating a positive image Public Relations, Lale Bilgin, 2008, Hourglass Publications
Other course materials: Lecture presentation notes

Planned Learning Activities and Teaching Methods

Instructor lectures, question and answer, discussion, examples from the field.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 AS ArasınavTeo
2 FCGR FINAL COURSE GRADE
3 FCG FINAL COURSE GRADE AS * 0.50 + FN * 0.50
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) AS * 0.50 + BUT * 0.50


Further Notes About Assessment Methods

None

Assessment Criteria

Mid-term exam 50% + Final Exam %50+ Intergrated Exam

Language of Instruction

Course Policies and Rules

The course is done within the framework of SHMYO Education and Examination Rules of Practice and evaluated.

Contact Details for the Lecturer(s)

Doç. Dr. Ayla AÇIKGÖZ
e-posta: ayla.acikgoz@deu.edu.tr
Tel: 0 232 4124738

Office Hours

Wednesday: 13:00-14:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparation for midterm exam 1 5 5
Preparation for final exam 1 5 5
Group homework preperation 1 10 10
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16
LO.11
LO.21
LO.31
LO.41
LO.51
LO.61

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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