Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
SHS 1050	HEALTH AND MEDIA	ELECTIVE	2	0	0	3

Offered By

Vocational School of Healthcare

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR SERÇIN SUN IPEKEŞEN

Offered to

Medical Laboratory Techniques
Oral and Dental Clinical
Anesthesia
Medical Documentation and Secretariat
Medical Imaging Techniques
Audiometry
Nuclear Medicine Techniques
First And Emergency Aid
Radioterapy

Course Objective

The purpose of this course is to teach the basic concepts of health communication in the media and healthcare
to explain the role here .

Learning Outcomes of the Course Unit

1	Interpret the basic elements and basic concepts of health communication
2	Distinguish different target audience is health communication efforts.
3	Patients, medical staff and doctors assess the health communication triangle .
4	Comments from the perspective of health communication communications concept .
5	Explain the importance of the basic concepts and media health communication in the media .6
6	Different media channels to differ depending on the changing audience profile of health communication
7	Central media, local media , social media and health communication in medical journals
8	Discuss the role of the media in health journalism in health communication .
9	Assess the health communication activities in different media outlets.
10	Central is located in the media of newspapers and television health news comments.
11	Health news in medical journals compares lArIndAkilerle other media channels .
12	Prepare health news in the local media and social media channels.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Interdisciplinary Health
2	Communication as a Field
3	Health Communication Theories and Models
4	Health Communication Theories and Models of - continue
5	Health Communication Campaigns and Campaign
6	Health Communication Campaigns and Campaign Analysis Preparation Process
7	Risk Communication
8	social Marketing
9	Media Advocacy
10	Health Literacy
11	Health Communication and Ethics
12	Interpersonal Communication Perspective of Health Communication

Recomended or Required Reading

Seal, Clive (2003), "Health and The Media: An Overview", Sociology of Health and Illness, vol.25, no.6,pp.513-531.
Schiavo, Renata, (2007) , Health Communication: From Theory to Practice, Jossey Bass, USA
Kreps, Gary L., Thornton, Barbara C., (1992), Health Communication Theory and Practice, Waveland Pres Inc., second ed., USA.
Thompson, T. L., Dorsey, A.M., Miller, K.I., Parrott, R.,ed. (2003), Handbook of Health Communication, Lawrens Erlbaum Associates, New Jersey, USA.
Wright, Kevin B., Sparks, Lisa, O Hair, H. Dan, (2008), Health Communication in the 21st Century, Blackwell Publishing, USA.
Beisecker, Analee E., (1990), Patient Power in Doctor-Patient Communication: What Do We Know , Health Communication, 2(2), p.105-122.
Adams, Leen ve Geuens, Maggie (2007). Healty or Unhealthy Slogans: That s The Question... Journal of Health Communication 12: 173-185.
Bauman, Zygmunt (2005). Bireyselleşmiş Toplum. Çev., Yavuz Alagon. Istanbul: Ayrıntı Yayınları.

Planned Learning Activities and Teaching Methods

Lectures, case studies and questions and answers

Assessment Methods

To be announced!

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

DEU SHMYO

Contact Details for the Lecturer(s)

sercin.sun@deu.edu.tr

Office Hours

Tuesday 13.00-15.00

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	2	28
Preparations before/after weekly lectures	14	2	28
Preparation for midterm exam	1	5	5
Preparing assignments	1	2	2
Preparing presentations	1	10	10
Midterm	1	1	1
Final	1	1	1
Project Assignment	1	1	1
TOTAL WORKLOAD (hours)			76

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.2	PO.3	PO.4	PO.5	PO.6	PO.7	PO.8	PO.9	PO.10	PO.11	PO.12	PO.13	PO.14	PO.15	PO.16	PO.17	PO.18
LO.1																		1
LO.2																		1
LO.3																		1
LO.4																		1
LO.5																		1
LO.6																		1
LO.7																		1
LO.8																		1
LO.9																		1
LO.10																		1
LO.11																		1
LO.12																		1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION