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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS END 3958 BUSINESS ECONOMICS ELECTIVE 3 0 0 5

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖZCAN KILINÇCI

Offered to

Industrial Engineering

Course Objective

This course provides general information about business functions

Learning Outcomes of the Course Unit

1   Having general knowledge about Business Economics concepts and business types 2   Obtaining and applying knowledge about what needs to be done before the business starts operating 3   Having general knowledge about Production/Management/Marketing/Financing functions and being able to use this knowledge 4   Ability to prepare a report taking into account the stages of business establishment

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic knowledge of Business Economics 2 Classifications of the firms 3 Business legal structures 4 Steps of the business establishment 5 Forecasting 6 Business location 7 Capacity planning 8 Project evaluation techniques 9 Production 10 Management 11 Marketing (Target market) 12 Marketing (Product design and pricing) 13 Marketing (Distribution and sales efforts) 14 Financing

Recomended or Required Reading

1. Muammer Doğan, Işletme Ekonomisi ve Yöntemi, (2006) 2. Oktay Alpugan, Mete Oktav, Işletme Ekonomisi ve Yöntemi, (1997)

Planned Learning Activities and Teaching Methods

Lecture / Question-Answer / Discussion / Problem solving / Case study / Group study

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 PRJ PROJECT 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + PRJ * 0.20 + FIN * 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + PRJ * 0.20 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 1 14 Preparation for midterm exam 1 20 20 Preparation for final exam 1 20 20 Project Preparation 1 25 25 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 2 LO.2 3 5 LO.3 3 4 LO.4 3 4 2 4