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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS END 3949 INDUSTRIAL MARKETING ELECTIVE 3 0 0 5

Offered By

Industrial Engineering

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR HASAN SELIM

Offered to

Industrial Engineering

Course Objective

The aim of this course is to provide students with information on the functions of marketing, industrial marketing, marketing management, product planning and development processes and sales.

Learning Outcomes of the Course Unit

1   Understanding the marketing, its functions and industrial marketing 2   Having knowledge about effective marketing management 3   Ability to analyze and evaluate industrial markets 4   Having knowledge about product planning, development and effective sales

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic concepts of marketing theory, development of marketing 2 Marketing systems 3 Goods and services 4 Functions of marketing 5 Distribution channels 6 Marketing management and planning 7 Marketing management and planning 8 Organization and forms of organization 9 Product planning and development 10 Price policies 11 Sales 12 Assignment presentations 13 Assignment presentations 14 Assignment presentations

Recomended or Required Reading

- Karafakıoğlu, M. (2005), Pazarlama Ilkeleri, Literatür Yayıncılık. - Kotler, P., Armstrong, G., Saunders, J., (2006), Principles of Marketing, Prentice Hall, Inc.

Planned Learning Activities and Teaching Methods

Lectures, Homework and Class discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.25 + ASG * 0.25 + FIN * 0.50 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.25 + ASG * 0.25 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm Exam (25%) + Homework (25%) + Final Exam (50%)

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

hasan.selim@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 10 10 Preparation for final exam 1 14 14 Preparations before/after weekly lectures 14 3 42 Group homework preperation 1 13 13 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 3 4 LO.2 3 3 4 LO.3 3 3 4 LO.4 3 4