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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4034 GLOBAL MARKETING MANAGEMENT COMPULSORY 3 0 0 6

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ENGIN ÖZGÜL

Offered to

Business Administration Business Administration (Evening)

Course Objective

Understanding the environmental factors which is so important to be successfull in marketing facilities globally, proceed to international markets, payment and delivery methods and aiming to transferr how international strategies come true.

Learning Outcomes of the Course Unit

1   Defines global marketing and global business notion. 2   Defines international marketing research and research types. 3   Improves strategies suitable to global market. 4   Sets the delivery methods for global marketing. 5   Introduces payment methods in terms of global marketing.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Basic notions of international economic relations and international property transportation. 2 Reasons that lead firms to international markets. 3 Globalisation and effects to marketing. 4 The process of globalisation of businesses. 5 The notion of global marketing. 6 Micro environment factors in global marketing. 7 Macro environment factors in global marketing. 8 Mid Term Exam 9 Mid Term Exam 10 Global Marketing Strategies: Market Segmentation and Targeting 11 Positioning in global marketing 12 Global marketing mix, product and brand decisions. 13 Pricing decisions, distribution channels and physical distribution decisions. 14 Maketing communications decisions.

Recomended or Required Reading

Uluslararası Pazarlama Yönetimi - Mehmet Karafakioğlu Yeni Işim Dış Ticaret - Hakan Akın Stratejik Küresel Pazarlama (2009) Necdet Timur, Alparslan Özmen

Planned Learning Activities and Teaching Methods

Lecturing, case studies, presentations.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 MTEG MIDTERM GRADE MTEG * 1 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ikbal.aksulu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 5 60 Preparation for midterm exam 1 18 18 Preparation for final exam 1 24 24 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1