COURSE UNIT TITLE

: TOURISM ECONOMICS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3041 TOURISM ECONOMICS COMPULSORY 3 0 0 4

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management (English)

Course Objective

The objective of this course is to introduce students to the economic analysis of the
tourism industry. Specific topics will include the following: the factors influencing
the demand for tourism, the supply and cost structures in tourism industry, the impact
of market structure on tourism businesses, the impact of tourism spending on the
regional and national economies, the relationship between the government and the
tourism industry.

Learning Outcomes of the Course Unit

1   Understand the nature and economic significance of the tourism industry,
2   Examine the factors underlying the demand for tourism,
3   Analyze the factors underlying the supply of tourism products,
4   Evaluate the major elements and indicators of destination competitiveness
5   Explain the contribution of tourism growth to national product, foreign exchange earnings and employment,
6   Examine costs and benefits of tourism at national and regional levels.
7   Demonstrate an understanding the role government in tourism.
8   Work effectively as part of a team participating and interacting in the group in a productive manner for himself/herself and for the group as a whole.
9   Demonstrate high communication skills in presenting a report.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

THM 3312 - PROF.FOREIGN LANG.(FRENCH)
THM 4313 - PROFESSIONAL FOREIGN LANGUAGE (GERMAN)VII

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Tourism and Economics Economic Characteristics of Tourism Industry
2 Market for Recreation Leisure and Tourism Products Measurement in Tourism
3 Tourism Demand
4 Tourism Supply
5 Market Structures in Tourism, Pricing in Tourism
6 Macroeconomic Environment and Tourism
7 Tourism Growth and National Economies Income, Employment and Prices in Tourism
8 The Balance of Payments and Exchange Rates
9 Globalzation in Tourism and Multinational Companies
10 Government and Tourism
11 Turkish Tourism, World Tourism and Trends
12 Presentations
13 Presentations
14 Presentations

Recomended or Required Reading

1. Bull, A. (1995). The Economics of Travel and Tourism, Harlow, Longman.
2. Tribe, J. (2011). The Economics of Recreation Leisure and Tourism, Elsevier.
3. Vanhove, N. (2011). The Economics of Tourism Destinations, Elsevier.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Presentations
3. Discussion
4. Group work

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 ASS Assignment
3 PRS Presentation
4 FCG FINAL COURSE GRADE MT * 0.40 +ASS * 0.20 +PRS * 0.40


Further Notes About Assessment Methods

None

Assessment Criteria

Examination will be based on understanding, synthesis and evaluation of the course topics.
Verbal participation will be graded.

Assignments include tourism economics related issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

The project criteria include economics of tourism companies and/or destinations. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Prepare ahead of time for classes.
4. Arrive on time.
5. Participation is required for all students.
6. Follow appropriate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparing assignments 1 10 10
Preparing presentations 1 20 20
Midterm 1 2 2
TOTAL WORKLOAD (hours) 108

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45
LO.55
LO.65
LO.75
LO.85
LO.9