COURSE UNIT TITLE

: TRAVEL AGENCIES AND TOUR OPERATORS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 3013 TRAVEL AGENCIES AND TOUR OPERATORS ELECTIVE 3 0 0 4

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

AHMET DEMIRCI

Offered to

Tourism Management (English)

Course Objective

The aim of this course is to provide students detailed information about intermediaries in tourism and operations of travel agencies and tour operators.

Learning Outcomes of the Course Unit

1   Have the necessary background knowledge in planning and elaboration of tours/packages, structure of routing/itineraries, conception of the support, travel trade etc. to be able to comprehend operations of travel agencies and tour operators.gencies and tour operators
2   Recognize the tourism distribution mechanism, the classification of the travel agencies, tour operations, their functions on a yearly term, types of local tour operators, purchasing and marketing of those operators, services documents of the travel firm, the legal framework of travel business (in Türkiye and in the world) to be able to discuss the power of intermediaries in tourism sector.
3   Explain the impact of ICTs on tourism intermediaries in order to discuss challenges faced by travel intermediaries and opportunities provided by technological developments.
4   Identify operations of airline companies, cruising companies, and car rental companies to be able to explain the intermediation mechanism in tourism sector.
5   Evaluate the role of intermediaries in tourism marketing to be able to discuss the importance of intermediaries for marketing of lodging enterprises and the relationship between lodging enterprises and intermediaries.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the Tourism Distribution Channels
2 Tourism Distribution: An Overview
3 Tourism Distribution Structures
4 Transformation in Tourism Distribution
5 Travel Agencies
6 Tour Operators
7 Types of Tours
8 Travel Agencies Tour Operators and Tourism Sectors
9 Daily Operations in Travel Agencies and Tour Operators
10 Market Research Finance Skills Media
11 Tourism Distribution System in Türkiye and the World
12 Trends in Tourism Distribution System
13 Presentations
14 Presentations

Recomended or Required Reading

1. Manual of Travel Agency Practice, Gwenda Syratt and Jane Archer, Butterworth-Heinemann, 2003.
2. Tourism Distribution Channels, Dimitrios Buhalis and Eric Laws, Continuum, 2001.
3. Travel Agency Practice, Pauline Horner, Pearson, 2004.
4. Start Your Own Specialty Travel and Tour Business, Rob Adams and Terry Adams, Entrepreneur Media Inc., 2003.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Case Analysis
3. Assignments
4. Group Project
5. Presentations

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 ASS Assignment
4 CSA CaseAnalysis
5 BNS BNS MT * 0.40 + TP * 0.30 + ASS * 0.15 + CSA * 0.15


Further Notes About Assessment Methods

None

Assessment Criteria

Examination will be based on understanding, synthesis and evaluation of the course topics.
Verbal participation will be graded.

Assignments include travel agencies and tour operators issues. They may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Case Analysis include travel agencies and tour operators examples. It may change for every semester. Grading:

The topic falls short of expectations and/or does not relate to the overall content of the assignment. (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the aasignment at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

The project criteria include travel agency introduction (15%), operations (15%), management (30%) and marketing (40%) topics.
Grading for every criterion:

The topic falls short of expectations and/or does not relate to the overall content of the project (Poor, 0%)
The topic is dealt with briefly and with not enough information (Fair, 40%)
The topic includes adequate information and/or fits the overall content of the project at an acceptable standard (Good, 60%)
The topic covers all aspects and evolves in a logical flow (Very good, 80%)
The topic is presented with all available information and is discussed thoroughly and sucessfully (Excellent, 100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation to the course and discussions during the classes is required.
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 1 10 10
Preparing assignments 5 1 5
Project Preparation 1 10 10
Preparing presentations 1 5 5
Field study 2 5 10
Midterm 1 2 2
TOTAL WORKLOAD (hours) 108

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.25
LO.35
LO.45
LO.54