COURSE UNIT TITLE

: INTRODUCTION TO TOURISM AND TRAVEL INDUSTRY

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TMT 2001 INTRODUCTION TO TOURISM AND TRAVEL INDUSTRY COMPULSORY 3 0 0 5

Offered By

Tourism Management (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖZGÜR DEVRIM YILMAZ

Offered to

Tourism Management (English)

Course Objective

This course is designed to introduce students to the nature and structure of the tourism and travel industries with the aim to describe the unique characteristics of the industries, to identify the terminology used in tourism studies and to provide the necessary conceptual and theoretical background for further studies in the field.

Learning Outcomes of the Course Unit

1   Describe the tourism and travel industries to present an understanding of their organisational structure.
2   Identify major events and factors affected the evolution of the travel and tourism industries globally to predict future events expected to shape the industries.
3   List the components of the tourism and travel industries to be able to examine the current structure and functioning of the sub-sectors.
4   Distinguish the travel and tourism markets to present an understanding of the demand side characteristics of the industries.
5   Recognise current trends and challenges for tourism and travel to interpret real-life cases.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the Course and Course Requirements
2 Definition of Tourism, Tourist and the Tourism System
3 Factors Effecting the Tourism Industry and The Effects of the Tourism Industry
4 The Tourism Product and Destinations
5 Accommodation and Hospitality Services
6 Travel Agencies and Tour Operators
7 Transportation
8 Visitor Attractions and Events
9 The Public Sector and Tourism
10 Sustainable Tourism
11 The Future of Tourism
12 Class Discussion - Case Study
13 Overview of the Course
14 Preparation for the Final Exam

Recomended or Required Reading

1. Course presentations and notes determined and prepared by the course instructor will be used as the main source. Students may also use the books listed below for more information.
* Tourism: Principles, Practices, Philosophies by GOELDNER, C.R. and RITCHIE, J.R.B., 2003, John Wiley & Sons, New York, 9th ed.
* Essentials of Tourism by COOPER, C., 2011, Prentice Hall, Oxford, 1st. ed.

Planned Learning Activities and Teaching Methods

1. Lectures: Each week, a lecture will be given on a subject in accordance with the course content.
2. Class discussions: Students will be encouraged to discuss various subjects related to lecture topics.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 FN Final
3 FCG FINAL COURSE GRADE MT * 0.40 + FN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MT * 0.40 + RST * 0.60


Further Notes About Assessment Methods



Assessment Criteria

The grades students receive in midterm and final exams will be used as an assessment criteria.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.

Contact Details for the Lecturer(s)

devrim.yilmaz@deu.edu.tr

Office Hours

It will be announced to the class during the course.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 24 24
Preparation for final exam 1 24 24
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.245
LO.355
LO.454
LO.545