COURSE UNIT TITLE

Offered By

BUSINESS ADMINISTRATION (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR ÖMÜR NECZAN ÖZMEN

Offered to

International Trade and Business (English)
BUSINESS ADMINISTRATION (English)
International Business and Trade (English)

Course Objective

This course aims to equip students with an understanding of the main issues in management of innovation at both strategic and operational levels. The course also studies concept of innovation, its importance in organizations and evidence of different approaches. Besides, the course focuses on strategies, tools and techniques, competencies, external and internal forces shaping strategy for managing innovation process better. Accordingly, firm s innovation capability, characteristics of new projects, core competencies, assessment and intellectual property are studied.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Chesbrough, Henry. (2006). Open Business Models: How to Thrive in the New Innovation Landscape. Harvard Business School Press.

Chesbourgh, Henry. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Case Studies

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. The learner will assess and interpret each stage of innovation process.
2. The learner will linkage innovation strategies and competitive advantage
3. The learner will develop innovation management process by utilizing tools of innovation management.
4. The learner will critically analyze challenges in innovation management.


Case Study Assignment

1) Facts/Summary/of Case: Aspects, features of the background of the case, consider the facts, unique perspectives, (10 Points)
2) Problem Identification: Recognize the problems, issues (20 Points)
3) Analysis: Assessment of the facts of the case, assessment of issues (20 Points)
4) Alternate Solution/ Options/and Best Solution: Assessment of alternative options, comparison between alternatives (20 Points)
5) Recommendations: Observations, action plan, final decisions with evidence (20 Points)
6) Conclusions/ Outcomes: Positive/negative consequences tied to the issues (10 Points)
7) For Cases with questions and answer: Answers to Questions (20 Points)


All those criterion would be evaluated by the following scale
This particular element is absent or it is completely out of place within the given context. Poor (0%)
This particular element is somewhat absent and does not entirely fit the context. Fair (40%)
This particular element is developed satisfactorily and fits the context at an acceptable standard. Good (60%)
This particular element is developed in a good and professional way and fits into the context. Very good (80%)
The way this particular element is developed is noteworthy and fits perfectly into the context. Excellent (100%)

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70% of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.

Contact Details for the Lecturer(s)

http://kisi.deu.edu.tr/omur.ozmen
E-mail: omur.ozmen@deu.edu.tr
Ofis: 113

Office Hours

Will b announced

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes