COURSE UNIT TITLE

: ENTREPRENEURSHIP

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 4039 ENTREPRENEURSHIP ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR GÜVEN ŞENGÖNÜL

Offered to

Maritime Business Administration (Evening)
Maritime Business Administration (English)

Course Objective

This course is an introductory course that looks at the processes and skills needed to create new enterprises. Students will learn how to take a business idea, assess that idea, and develop an appropriate business model, and will create a plan to conduct a feasibility analysis for the idea that you developed. The course provides exposure to the stresses of a start-up business, the uncertainties that exist, and the behavior of entrepreneurs.

Learning Outcomes of the Course Unit

1   to gain knowledge about the process of building and growing a new business
2   to develop entrepreneurial leadership and management skills
3   to develop and apply working knowledge of marketing, operations, finance, accounting, and management in business strategy and decision making
4   to develop strategic planning and implementation skills within a rapidly changing environment.
5   to experience the challenges and rewards of starting up and running a new business venture.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Entrepreneurship / Decision to Become an Entrepreneur
2 Developing Successful Business Ideas/ Preparing Effective Business Plans The Business Plan: Introduction, Marketing, Management and Personnel, Startup Costs and Financing, Projected Financial Statements, The Legal and Ethical Section, Insurance.
3 Fisibility Studies/ Industry and Market Analysis
4 Starting a New Business/ Buying an Existing Business/ Franchising and Other Alternatives
5 New Product Development/ Innovation Homeworks
6 Traditional Businesses/ Home-Based Businesses/ Family Businesses/ Start Ups Case Studies
7 Midterm Exam
8 Strategies for Firm Growth/ Future Investments/ Angel Investors
9 Competitive Strategy: Building a New-Venture Team, Developing Your Marketing Mix, Advertising & Publicity, Break-Even Analysis.
10 Business Negotiations and Communication Skills
11 Social Entrepreneurship and the For-Profit Setting
12 Emotional Intelligance / Separating Family & Business Relations
13 General Evaluation of the Course- Entrepreneurship - From Start-up to Success
14 Presentation of Term Papers

Recomended or Required Reading

References:
1- Entrepreneurship / Peggy A. Lambing, Charles R. Kuehl./ 2006. / Upper Saddle River, N.J. : Prentice Hall, 4th ed.
2- Entrepreneurship : strategies and resources / Marc J. Dollinger. /2003./Upper Saddle River, N.J. : Prentice Hall, 3rd ed.
3 -Entrepreneurship in action / Mary Coulter/ 2003./Upper Saddle River, N.J. : Prentice Hall, 2nd ed
4 -Innovation and entrepreneurship : practice and principles / Peter F. Drucker./ 1985./New York : Harper & Row.

Journals:
* Journal of Small Business & Entrepreneurship, http://www.tandfonline.com/toc/rsbe20/.UozOlUg5ns0#.U4wmwCaKAdU
* Strategic Entrepreneurship Journal, http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1932-443X

Planned Learning Activities and Teaching Methods

Oral Presentation, Role Playing, Book Talks, Guest Speakers, Independent Readings, Case Studies, Issue-Based Analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 RPT REPORT
3 ASG ASSIGNMENT
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE
6 RST RESIT
7 FCGR FINAL COURSE GRADE (RESIT)


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Lecturer Dr. Güven Şengönül

guvensengonul@gmail.com

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Case study 2 3 6
Preparations before/after weekly lectures 10 1 10
Preparation for midterm exam 1 15 15
Preparation for final exam 1 20 20
Preparation for quiz etc. 1 10 10
Preparing assignments 1 10 10
Preparing presentations 1 10 10
Quiz etc. 1 3 3
Final Assignment 1 3 3
Midterm 1 2 2
Final 1 3 3
TOTAL WORKLOAD (hours) 122

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15355533555555
LO.23533355535353
LO.35555553335535
LO.43353555535353
LO.53553555555553

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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