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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MBA 4020 INTERNATIONAL MARKETING ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR CANSU YILDIRIM

Offered to

Maritime Business Administration (Evening) Maritime Business Administration (English)

Course Objective

The aim of this course is to provide an understanding of fundamental concepts and terminology used in international marketing. The course highlights the issues such as related environments to consider while entering international market, and cross-cultural consumption.

Learning Outcomes of the Course Unit

1   Ability to research global marketing environment 2   Ability to analyze global marketing opportunities 3   Ability to develop international marketing strategies 4   Ability to implement international marketing strategies 5   Ability to control international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to the Course: International Markets 2 Basic Concepts in marketing 3 Introduction to International Marketing 4 Cross-Cultural Marketing and Consumption 5 Cross-Cultural Marketing and Consumption: Cultural Dynamics 6 Cross-cultural consumer behaviour 7 Cross-cultural consumer behaviour (cont'd) 8 The convergence of marketing environments worldwide 9 Segmentation, Targeting, Positioning 10 Global Marketing Mix 11 International Marketing Channels and Physical Distribution 12 International Marketing Communications: Advertising, Public Relations, Personal Selling and Sales Management 13 International Marketing and Digital Revolution 14 Presentations

Recomended or Required Reading

Cateora, P.R., Gilly M.C., Graham, J.L. (2011). International Marketing (15th Ed.) McGraw-Hill Irwin Keegan, W.J., Green, M.C. (2017). Global Marketing, Global Edition (9/E). Pearson.

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FCG FINAL COURSE GRADE 4 FCGR FINAL COURSE GRADE (RESIT) MD * 0.30 + STT * 0.30 + FN * 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MD * 0.30 + STT * 0.30 + RST * 0.40

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst. Prof. Dr. Cansu YILDIRIM cansu.yildirim@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 12 2 24 Preparation for final exam 1 30 30 Preparing assignments 1 15 15 Preparation for midterm exam 1 15 15 Preparing presentations 1 1 1 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 5 5 3 3 3 3 5 LO.2 3 3 5 5 3 3 3 3 3 LO.3 3 3 5 3 3 5 3 3 5 3 3 LO.4 3 3 5 3 3 5 3 3 3 3 3 3 LO.5 3 5 5 5 3 3 3 3