COURSE UNIT TITLE

: SMALL BUSINESS MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 4018 SMALL BUSINESS MANAGEMENT ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR ESRA BARAN KASAPOĞLU

Offered to

Maritime Business Administration (Evening)
Maritime Business Administration (English)

Course Objective

The objectives of this course are
- to learn general structures of small businesses
- to learn how to create a sustainable competitive advantage for small business management

Learning Outcomes of the Course Unit

1   Ability to understand the general structures of small businesses from an entrepreneurial perspective
2   Ability to analyze competitive advantages for small business management
3   Ability to interprete competitive advantages for small business management
4   Ability to develop business plan within the framework of small business enterprises
5   Ability to manage small business enterprises

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 General Concepts of Entrepreneurship
2 Starting a Small Business or Joining An Existing Business
3 Franchises and Buyouts
4 Family Business
5 Developing The New Venture Business Model
6 Developing The New Venture Business Plan
7 The Marketing and Organizational Plan
8 The Financial Plan: Finding Sources of Funding
9 Focusing on The Customer: Customer Relations
10 Managing Human Resources
11 Pricing and Credit Decisions
12 Global Marketing
13 Managing Growth and Risks in The Small Business
14 Term Paper Presentations

Recomended or Required Reading

Longenecker, Justin G.; Moore, Carlos W.; Petty, J. William (2002). Small Business
Management: An Entrepreneurial Emphasis , South-Western College Pub, 12th Edition

Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy (2022) Small Business Management: Launching & Growing Entrepreneurial Ventures, Cengage Learning

Tim Mazzarol, Sophie Reboud (2020) Small Business Management: Theory and Practice, Springer Singapore

Norman M. Scarborough (2011) Effective Small Business Management, 10th Edition, Prentice Hall

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FINS FINAL EXAM
4 FCG FINAL COURSE GRADE
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT)


Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

General policies and rules of the faculty apply.

Contact Details for the Lecturer(s)

Esra Baran Kasapoğlu
esra.baran@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 10 1 10
Preparation for midterm exam 1 15 15
Preparation for final exam 1 20 20
Preparing assignments 1 15 15
Design Project 1 20 20
Preparing presentations 1 5 5
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 131

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.153553353333
LO.2353355333
LO.333533333
LO.4355353353333
LO.53335353535353

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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