COURSE UNIT TITLE

: INTRODUCTION TO BUSINESS AND SUPPLY CHAIN MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 1003 INTRODUCTION TO BUSINESS AND SUPPLY CHAIN MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Maritime Business Administration (English)

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GAMZE ARABELEN

Offered to

Maritime Business Administration (English)
Maritime Business Administration (Evening)

Course Objective

Explain what business is and how it is operated within different economic systems including competition factors affecting the production.
To clarify the importance of international business.
To explain the concepts of social responsibility and business ethics
Identify the basic forms of business ownership.
Identify the skills required for management success, outline the functions of management objectives and list the functions of management
To clarify the business functions of production, marketing, organization and finance.

Learning Outcomes of the Course Unit

1   Describe and discuss what business is and how it is operated in a diverse global economic environment
2   Distinguish between different types of business ownership
3   Describe and apply management functions, human resources management and basic organizational aspects
4   Identify the basic principles of business functions such as production and operations, marketing and financial management
5   Explain the different characteristics of maritime businesses in the context of global logistics and supply chain

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction
2 Economic Challenges Facing Business, International Business
3 Forms of Business Ownership; Entrepreneurship, Small Business and Franchising
4 Management
5 Organization
6 Human Resources Management
7 Mid Term 1
8 Production and Operations Management
9 Marketing Management and Customer Satisfaction
10 Product, Pricing, Distribution and Promotion Strategies
11 Mid Term II, Accounting
12 Financial Management and Institutions
13 Distribution Strategy and Introduction to Supply Chain Management, Supply Chain Drivers
14 Supply Chain Integration, Supply Chain Performance

Recomended or Required Reading

Business in Action (7th Edition), Courtland L. Bovee, John V. Bill, Michael H. Bescon, Prentice-Hall, 2015.
Logistics and Supply Chain Management, M. Christopher, Third Edition, Harlow, FT Prentice-Hall Inc., 2005.

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

To be announced!

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2 24
Scenario and case studies 6 1 6
Professional skills 6 0,7 4
Preparation for midterm exam 2 10 20
Preparation for final exam 1 15 15
Preparation for quiz etc. 3 0,6 2
Preparing assignments 10 0,5 5
Preparing presentations 1 2 2
Field study 2 4 8
Preparations before/after weekly lectures 10 2 20
Term paper 1 20 20
Midterm 2 1 2
Final 1 2 2
Quiz etc. 3 0,6 2
TOTAL WORKLOAD (hours) 132

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.13555333535353
LO.2333355353
LO.33353333533335
LO.4335335553535
LO.5333553353353

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS