Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
FSH 0023	MARKETING	ELECTIVE	2	0	0	2

Offered By

Faculty Of Science

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SERPIL KESTANE

Offered to

Physics(Evening)
Chemistry
Biology
Statistics(Evening)
Computer Science
Mathematics (Evening)
Statistics
Chemistry (Evening)
Mathematics (English)
Physics
Faculty Of Science

Course Objective

To introduce the main marketing concepts and modern marketing approaches

Learning Outcomes of the Course Unit

1	To apply the strategic marketing management that is necessary for global competitive environment
2	To identify the main concepts, marketing research and marketing information system that is necessary for marketing area
3	To understand consumer behaviour
4	To bring the conceptual information that will provide determination and application of true marketing mix strategies

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction to marketing, definition of concepts of marketing and related concepts
2	Investigating the development of marketing intelligence in time
3	The macro and micro environmental factors about marketing decisions
4	Behaviors of individual consumers and industrial buyers/users
5	Market segmentation
6	Market positioning
7	Product decisions at marketing
8	Midterm
9	Brand, after sale services, guarantee
10	Price decisions at marketing
11	Distribution channels
12	Physical distribution
13	Advertising and Public Relations
14	Personal sales and Sales development/ Case study

Recomended or Required Reading

Textbook(s):
Mucuk, Ismet (2009) Pazarlama Ilkeleri, Türkmen Kitabevi, Istanbul.
Supplementary Book(s):
Tek, Ö. Baybars; Özgül, Engin (2005) Modern Pazarlama Ilkeleri: Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık Izmir.
Korkmaz Sezer vd. (2009) Pazarlama, Kavramlar, Ilkeler, Kararlar, Siyasal Kitabevi, Ankara.
Materials: All kinds of article, work and academic publication

Planned Learning Activities and Teaching Methods

Lecture format, built around the textbook readings and computer applications with numerous examples chosen to illustrate theoretical concepts. Lots of drill with emphasis on practice. Questions are encouraged and discussion of material stressed.

Lecture and problem solving.

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	VZ	Vize
2	FN	Final
3	BNS	BNS	VZ * 0.40 + FN * 0.60
4	BUT	Bütünleme Notu
5	BBN	Bütünleme Sonu Başarı Notu	VZ * 0.40 + BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Evaluation of exams , homeworks and attendance to the lectures.

Language of Instruction

Turkish

Course Policies and Rules

Attendance to at least 70% for the lectures is an essential requirement of this course and is the responsibility of the student. It is necessary that attendance to the lecture and homework delivery must be on time. Any unethical behavior that occurs either in presentations or in exams will be dealt with as outlined in school policy. You can find the undergraduate policy at http://web.deu.edu.tr/fen

Contact Details for the Lecturer(s)

DEU Izmir Vocational School
e-mail: serpil.kestane@deu.edu.tr
Tel: 0232 301 05 59

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	13	2	26
Preparations before/after weekly lectures	12	1	12
Preparation for midterm exam	1	10	10
Preparation for final exam	1	10	10
Preparing assignments	1	2	2
Final	1	1	1
Midterm	1	1	1
TOTAL WORKLOAD (hours)			62

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.1	PO.3	PO.4	PO.5	PO.6	PO.7	PO.9	PO.12	PO.13	PO.14
LO.1		4	5	4	5			4
LO.2		4	5	4	5	5			5	5
LO.3	2		5				5	4	5
LO.4		4	5	4	5		5		5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION