COURSE UNIT TITLE

: CORPORATE CULTURE AND MANAGEMENT IN SPORTS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
SYB 5036 CORPORATE CULTURE AND MANAGEMENT IN SPORTS ELECTIVE 3 0 0 5

Offered By

Sports Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TOLGA ŞAHIN

Offered to

Sports Management

Course Objective

Recognizing and explaining sports institutions, culture and management

Learning Outcomes of the Course Unit

1   Getting to know sports institutions
2   To have information about sports institutions and their operation
3   To have knowledge about the operation of corporate management
4   Learning the human-organization relationship
5   Teachings about corporate culture

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Basic concepts
2 Method Theories
3 Corporate culture, dominant culture/subculture, weak culture/strong culture, corporate philosophy
4 Characteristics, dimensions and functions of corporate culture
5 Classification of corporate culture
6 The role of the founder and leader in the initiation of corporate culture
7 Midterm exam
8 Relationship between organizational communication and corporate culture
9 Internal communication
10 Internal communication models, internal hierarchical structure models and the importance of communication
11 Relationship between corporate culture, corporate communication and brand concepts
12 Explanation of this relationship through examples
13 Explanation of this relationship through examples
14 Globalism, Transformation and Change
15 Case Study
16 Final exams

Recomended or Required Reading

Akıncı, Z. Beril.(2003), Kurum Kültürü ve Örgütsel Iletişim, Iletişim Yayınları, Cep Üniversitesi, Istanbul

Goffee Rob ve Jones Gareth (2002), Kurum Kültürü, Çev: Kıvanç Kutmu, MediaCat Yayınları

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60


Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Necat Hepkon Sport Science Faculty
Seferihisar

Office Hours

Meeting days vary according to the individual program prepared for each semester.
Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 14 14
Preparation for final exam 1 14 14
Preparing assignments 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 115

Contribution of Learning Outcomes to Programme Outcomes

PO/LO
LO.1
LO.2
LO.3
LO.4
LO.5