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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS SYB 5021 PUBLIC RELATIONS IN SPORTS ORGANIZATIONS ELECTIVE 3 0 0 5

Offered By

Sports Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

Offered to

Sports Management

Course Objective

Organizing basic public relations activities and defining directing function through theoratical and practical

Learning Outcomes of the Course Unit

1   Be able to define public relations In fonctions of business 2   Be able to explain with axamples historical development prosess of Public opinion and public relations 3   Be able to Design tools that can be used to recognize and promote the activities of public relations 4   Be able to reveal public relations intended for main points in case studies 5   Be able to decide on solutions to the problems of Public relations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Public Relations Concept 2 Public opinion 3 The Historical Development of Public Relations 4 Basic Elements of Public Relations: Contact 5 Image, Social Responsibility, Social Entrepreneurship, Corporate DNA and Reputation Management 6 Levels of Public Relations and Management 7 Public Relations Organization 8 MIDTERM EXAM 9 organization 10 principles of public relations 11 Principles of Public Relations 12 Public Relations Tasks, Tools, Methods and Techniques 13 Virtual Environment, Public Relations 14 Crisis Public Relations 15 The Future of Public Relations 16 FINAL EXAM

Recomended or Required Reading

Budak, G. and Budak, G. (2010); Public Relations from Image Engineering Vision, Barış Publications Faculty Bookstore, Izmir.

Planned Learning Activities and Teaching Methods

Oral Communication, Case Technique

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Necat Hepkon Sport Science Faculty Seferihisar mehmet.bayansalduz@deu.edu.tr esra.kurkcuakgonul@deu.edu.tr

Office Hours

Meeting days vary according to the individual program prepared for each semester. Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 4 56 Preparation for midterm exam 1 14 14 Preparation for final exam 1 14 14 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 128

Contribution of Learning Outcomes to Programme Outcomes

PO/LO LO.1 LO.2 LO.3 LO.4 LO.5