Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
SYB 3003	SPORT MARKETING	COMPULSORY	3	0	0	5

Offered By

Department of Sport Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR TUĞBAY INAN

Offered to

Department of Sport Management

Course Objective

Marketing information system, consumer behaviour, understanding of marketing research concepts. students can explains marketing terms and applications.

Learning Outcomes of the Course Unit

1	Defines the term sport marketing
2	Defines developments of sport marketing
3	Defines sport market
4	Defines features of consumers and industrial markets
5	Defines macro and micro environmental factors

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Aim of sport marketing and basic sources
2	Sport industry and sport marketing
3	Management of sport marketing
4	Information system and marketing research
5	Consumer behaviour
6	Consumer behaviour
7	Sport marketing mixing and features of marketing mixing
8	Sport product
9	Sport product
10	Distribution
11	Adversiment and public relations
12	Personal marketing
13	Pricing decisions
14	Seperating and positioning in marketing

Recomended or Required Reading

* Argan M, Katırcı H. Spor Pazarlaması, Ankara: Nobel Yayın, 2002.
*Brooks CM. Sports Marketing Competitive Strategies for Sports. New Jersey: Prentice-Hall Inc, 1994
* Cemalcılar I. Pazarlamanın Tanımı: Pazarlama Dünyası, 1(5): 13, 1987.
*Kotler P, Armstrong G. Principles of Marketing, USA: Prentice Hall, 1989.
* Pitts BG, Stotlar DK. Sport Management Library - Fundementals of Sport Marketing, Second Edition, USA: Fitness Information Technology Inc., 2002.

Planned Learning Activities and Teaching Methods

Presentation, research, discussion

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	VZ	Ara Sınav
2	FN	Yarıyılsonu Sınavı
3	BNS	BNS	VZ * 0.40 + FN * 0.60
4	BUT	Bütünleme Notu
5	BBN	Bütünleme Sonu Başarı Notu	VZ * 0.40 + BUT * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

Class participation, exams, homework.

Language of Instruction

Turkish

Course Policies and Rules

The policies and rules regarding the course will be announced at the beginning of each semester.

Contact Details for the Lecturer(s)

Dokuz Eylül University Necat Hepkon Faculty of Sport Sciences Izmir Caddesi, Çolak Ibrahim Bey Mah. 91/3 Sok. No: 2 Seferihisar / Izmir
+ 90 (232) 743 10 01
Mail: sporbilimleri@deu.edu.tr

Office Hours

The days and hours of the meetings vary according to the individual program created for each semester. Students can reach the course coordinator on the day and time they want via e-mail.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	14	3	42
Preparations before/after weekly lectures	14	5	70
Preparation for final exam	1	4	4
Preparing assignments	1	4	4
Midterm	1	2	2
Final	1	2	2
TOTAL WORKLOAD (hours)			124

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.6	PO.17	PO.18	PO.19	PO.20
LO.1	4	5	5	5	5
LO.2	4	5	5	5	5
LO.3	4	5	5	5	5
LO.4	4	5	5	5	5
LO.5	4	5	5	5	5

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION