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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MDT 4076 MARKETING ELECTIVE 2 0 0 3

Offered By

Mining Technology

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOCTOR HASAN ERAY YAMAN

Offered to

Mining Technology

Course Objective

Objective of the Lecture: Definitions of market, marketing, domestic marketing and international marketing concepts, and their basic principles.

Learning Outcomes of the Course Unit

1   Ability to define the concept of marketing. 2   Ability to define the features of marketing planning. 3   Defining the main features of situation analysis in marketing. 4   Ability to define the main goal of marketing. 5   Ability to define the main features of action programme in marketing. 6   Be able to link survey-adjustment stages at the end of the marketing plan process.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Concept of marketing, its development, contemporary marketing approach, examination of marketing variables. 2 Importance of market planning and its properties. Evaluation of the stages of forming marketing planning. 3 Importance of market planning and its properties. Evaluation of the stages of forming marketing planning (What are the needed information, what are the features of the plan ). 4 Statement analysis, evaluation of competion and competitors, analysis of market customers (Market factors, market potential, market determination), SWOT analysis. 5 Statement analysis, evaluation of competion and competitors, analysis of market customers (Market factors, market potential, market determination), SWOT analysis. 6 Goals and strategies of marketing (concept of goal, concept of strategy). 7 Action programme in marketing: evaluation of the product, price, distribution and promotion decisions. 8 Action programme in marketing: evaluation of the product, price, distribution and promotion decisions. 9 MID-TERM EXAM 10 Application process of the marketing plan: sharing of the responsibilities, evaluation of the financial sources, budget preparation, budget design. 11 Export marketing (International marketing channels and their structures). 12 Ihracat pazarlaması( uluslar arası pazarlama kanalları ve yapısı) Export marketing (International marketing channels and their structures). 13 Survey, evaluation and adjustment of the marketing plan (supervision of surveying programmes, control of the results, evaluation and making remedial steps). 14 Survey, evaluation and adjustment of the marketing plan (supervision of surveying programmes, control of the results, evaluation and making remedial steps).

Recomended or Required Reading

1) Asgari, R, Ihracat Pazarlaması ders notları (yayımlanmamış) , Dokuz Eylül Üniversitesi, ATMER Izmir,2004 2) Odabaşı, Y, Pazarlama planı Rehberi, Anadolu Üniversitesi, Kosgeb Girişimciliği Geliştirme Merkezi, Mart 2001, Ankara

Planned Learning Activities and Teaching Methods

This lecture will be processed theoritically in class. Teaching staff will give the subjects by using slides, will discuss with students by asking and answering and will give term works for a better understanding of subjects.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 PRC PRACTICE 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.25 + ASG * 0.25 + FIN * 0.50 5 RST RESIT 6 FCG FINAL COURSE GRADE MTE * 0.25 + ASG * 0.25 +RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

Mid term exam : %25 Quiz : %25 Final exam: %50

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ramazan@deu.edu.tr

Office Hours

Monday 13.00-14.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 2 26 Preparations before/after weekly lectures 13 1 13 Preparation for midterm exam 1 3 3 Preparing assignments 1 10 10 Preparation for final exam 1 5 5 Midterm 1 3 3 Final 1 4 4 TOTAL WORKLOAD (hours) 64

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1 1 LO.6 1 1 1